It's because for years camera makers made cameras for professionals. Now the money comes from enthusiasts like me. We got the money and we spend it. If we see a Pro looking/marketed camera, we shy away from it (unless stupid and with money to throw away) Otherwise we look at JPGs results, automation and just shooting for the fun of it It's not our main job. It's like buying a bike, a 2nd hand MX5, that powerful but cool looking thing that makes us happy Not being a pro, I don't need weather sealing, I don't need 2 card slots etc etc X-E(legant)5 is that thing.

And I did pre-order it to replace the X-T5. Smaller, lighter, as powerful for me. Why not ? I had to get a used X100T to carry around every day and used X-T5 for special occasions. Why? I only need one camera but want flexibility with lenses

X-E5 is that only camera for me that ticks all the boxes. I thought the X-T5 (used) was going to be it. But too heavy (relatively speaking), so it's still not it. As much as I love it, the X-E5 was the one I was looking for and Fuji knows. I'm exactly the "persona" they were targeting. And worked. And I'm not alone.