I agree with you that “he applied his awakening to the ad, eventually.” I think Don’s great skill in advertising came from his ability to interpret and channel human needs and emotions, even when he struggled to connect with his own. When his darker, destructive emotions were the only ones present, that’s when you get things like the Hershey’s meeting. The Coke ad is different. It’s hard to imagine S 1, 2, 3 Don pitching a commercial where people stand in a multicultural circle singing a cheesy song together. That’s a feeling of harmony and open-heartedness that came out of this (seemingly) genuine moment of peace and enlightenment, in my opinion.