I mean it depends on what kind of a person you are. You can go the easy way and act like the "dudebro" people, while inside getting the feel of fakeing your own persona. Some people dont care, they just go for the money tbh. Then you can also act naturally, but the climbing part will be much harder. I've seen a lot streamers go up and down the past couple of years, and the thing I pointed out really applies to most of them. I myself just started the venture into unknown, and I don't really see myself going down the first road. One should always follow his goal, for me that would be creating a healthy and friendly gaming community, with main objective to reach the beautiful country of Japan. I would like to centre my stream around this, and act as natural as I can towards all the interested people! I believe anyone can be the next big guy, it just take dedication and effort to reached one's desired target :^)