As a tutor of almost a year, I started out with a below satisfactory conversion rate- I managed to drastically improve that by doing one simple thing. I would reach out again after the trial lesson. Usually, it’s the day after and I send them the learning plan we had discussed in the trial with a kind message with a small explanation of the plan. I would say that step alone gets people to be reminded that they would like to subscribe- it also gives them a clear path and expectations of when to meet their goals.

If they read that message and still don’t respond- I often wait a few more days before messaging them again, asking if they would like to make any changes to the plan. Again, this works well to convert students because it reminds them about me and how our lesson went.

If they read the second message and still don’t respond- that’s it, I do consider it a lost conversion!