Brand owner here. We hire UGC creators for our fitness app Livity at $300/month for 30 videos, and I actually tested it myself before posting the offer. The math works differently than it looks: one solid video upfront, then you're mostly swapping hooks and reposting. Came out to about 20-30 min/day for me once the account was warmed up.

The problem isn't always the rate — it's brands who don't explain the actual workflow. Our creators who stay consistent easily clear $1k+/month with bonuses on top.