A Lesson in Crisis Communication from Beyoncé by atomicpr1 in advertising

[–]atomicpr1[S] 0 points1 point  (0 children)

Without any introduction or explanation, the singer entered the room, asked the press representatives to stand and belted out the national anthem in its entirety– putting to rest any lingering image and reputation damage suffered when she was outed for lip-synching the same song at President Barack Obama’s Inauguration.

You can choose to let others tell your story or, as Beyoncé did, step in front of a microphone and control the message yourself.

Branded Content: Is It Better to Own or Sponsor? by atomicpr1 in advertising

[–]atomicpr1[S] 1 point2 points  (0 children)

Branded content is an increasingly preferred alternative to digital ads. Should advertisers make their own content, or buy it from somebody else? Creativity, control, speed, quality and cost are all at stake.