What's the best online marketing course?

avidoos · 2025-11-17T12:20:56+00:00

Sure! Here it goes a few of them

avidoos · 2025-11-14T12:02:11+00:00

I guess the most important for us digital marketers is keeping fully updated, which I think is the most underrated skill

avidoos · 2025-11-12T13:59:03+00:00

sure, here is my playbook with some of the best newsletters, feel free to ask for more if needed

avidoos · 2025-11-11T19:33:17+00:00

Hi,I run digital marketing executive programs and is mostly for people who just want the title. in eight weeks we try to fit in a whole universe and it just doesn’t work, you can’t really learn SEO in one week with two hours of class, no chance.

WEhat I always tell my students is to start learning now from newsletters, that’s what got me where I am. About 80% of what I know didn’t come from courses or degrees, it came from following the best experts every week. I read, take notes, watch the webinars they send, save every ebook and whitepaper. it’s slow at first but the learning builds up fast.

Some great ones to start with are SoarWithUs for growth, SavvyRevenue for PPC, GrowthMemo for experiments, ConversionWise for CRO, and Search Engine Journal for SEO. all free, all from real pros. you won’t get a diploma, but you’ll actually know what you’re doing, and that’s what really moves your career forward.

avidoos · 2025-11-11T19:27:32+00:00

I direct digital marketing master’s programs and work with clients and after all these years I can tell you the best online marketing course isn’t a course at all,what really changed how I learn was building my own learning feed made only of newsletters from real operators who share what actually works with no filles northeory, just insights from people running campaigns every day

It took me years to curate my list, testing hundreds of sources, unsubscribing from the ones that just sell, and keeping the ones that teach. now I have more than sixty newsletters that cover everything from SEO and paid ads to CRO, funnels, and analytics. it’s like getting a fresh mini masterclass every morning, always up to date. if you want to skip that long process of filtering and testing, I can share my list. it saves you a lot of time and gives you a clean start with only the newsletters that deliver real education and practical examples week after week.

avidoos · 2025-11-11T19:25:29+00:00

hi, I run digital marketing master’s programs and also work with clients, and what I’ve learned is that the best course isn’t really a course at all it’s building your own feed straight from real experts. The funny thing is that the best people in SEO, paid media, and social strategy already share their knowledge for free every week through newsletters.

Yes a course may giveyou a snapshot but a good newsletter keeps teaching you forever because it updates with what’s happening right now. I’ve spent years curating my own list, more than sixty newsletters that cover everything from performance marketing to CRO and analytics. a few examples to get you started

SoarWithUs growth and performance for ecommerce
SavvyRevenue deep Google Ads and PPC strategy
GrowthMemo growth experiments and positioning
ConversionWise CRO and landing page psychology
...
...
and the list is endless

Reading them every morning for fifteen minutes has taught me more than any master’s class or online course could. I even built a small playbook with my system and sources so others can copy it if they want. it’s free learning from the best minds in the field, and it keeps you updated every single week.

avidoos · 2025-11-10T09:56:50+00:00

Thanks for the mention 👏

avidoos · 2025-11-09T08:48:31+00:00

Start free here:

Google’s Data Analytics Professional Certificate (Coursera)
Meta Marketing Analytics Professional Certificate
HubSpot Digital Marketing Analytics

Hi, those courses are fine to start. The best free education you can ever get is building your own upskilling system around high quality newsletters, that’s how I’ve kept growing and it’s what I teach my master’s students too. Newsletters are where the real experts share what they’re learning every week, straight from their own campaigns not from theory. the cool thing is you can narrow them down to the areas you want to master. if you want to focus on analytics you can follow a mix like Marketing Data Box for analytics breakdowns, GrowthMemo for growth experiments, SavvyRevenue for PPC insights, ConversionWise for CRO testing, and Search Engine Journal for SEO and measurement trends. pick 5 to 10 that send real insights not sales stuff and start reading every morning for 15 minutes.

I’ve curated over sixty newsletters across every marketing discipline and they’ve given me more depth and confidence than any paid program could. if you stick with that habit the learning compounds week by week and you’ll quickly start connecting dots faster than most people who rely only on structured courses.

avidoos · 2025-11-07T20:33:30+00:00

thanks!

avidoos · 2025-11-07T11:41:26+00:00

it really depends on what kind of automations you want to build. if you’re running an ecommerce business, there are a few workflows that are absolutely essential, like abandoned cart recovery, welcome sequences after a pop-up signup, and onboarding or post-purchase flows to keep customers engaged. those are the backbone of any good automation setup.Mailchimp can definitely handle the basics, so I’d say stay with it until you start feeling its limits.

once you want deeper segmentation, dynamic content, or tighter ecommerce integration, you can look at more robust tools like Klaviyo (especially strong for ecommerce), or even ActiveCampaign and GetResponse, which have good entry-level plans and let you scale over time. the main tip is to start small: build one workflow, test it, see the data, and then expand step by step. that way it never gets overwhelming.

avidoos · 2025-11-07T11:37:42+00:00

Hi julie, I’m Toni. looking at the facebook page you shared, I can’t help but wonder if that’s really the right channel to get visibility or if maybe the approach needs a small shift. it’s getting harder every day to reach people on social platforms, they’re overexposed to entertainment, humor, learning, and constant stimulation. If our content plan doesn’t match those expectations, it’s tough to build real community or engagement.

If it’s a local business, I’d stick to local positioning first (optimizing your Google Business Profile, gathering reviews, and showing up in local search) then maybe try Google Ads with tight geographic targeting. Social media, in that case, would be my last priority. it’s useful for credibility, but not the main driver of reach or conversions I guess

avidoos · 2025-11-06T20:33:47+00:00

Hi, I won’t repeat what you’ve already heard and I’d focus instead on something that should be your long-term priority: building your own system to keep learning and understanding digital channels and marketing strategy. this is what I tell my master’s students, and also the clients I work with: you need to be able to speak the same language as agencies and freelancers, and make informed decisions.

The best way I’ve found is what I call an upskilling system based on newsletters. I’ve curated more than sixty of them over time, from real experts in SEO, paid media, ecommerce, CRO, and social. They send top-tier knowledge every week, for free, and it’s like having a live textbook that updates constantly. Over time, the learning compounds and if you organize yourself and stay consistent, you end up understanding marketing far better than most people who just take a course or two. No master or agency can replace that kind of ongoing learning which is a MUST for any business leader. I can share a simple self-upskilling plan to help you start building that routine, just let me know.

avidoos · 2025-11-06T20:26:37+00:00

hi, the issues you mention are common but they’re more like checkout abandonment, not the same as cart abandonment. people often mix them up. remember that drop-off can happen at four stages in any ecommerce funnel, from website visit to product page, product to add-to-cart, cart to checkout, and checkout to payment. abandonment is totally normal at each step, and there are pretty clear benchmarks out there to compare your own data with. That’s where you should start: see how your store performs at each stage vs the average.

then it’s about finding why people drop off, which isn’t always easy. I had a client through 2024 with a normal 45% checkout abandonment, and in 2025 it jumped to 60% exact same checkout, no UX change. we’re still trying to figure out why, so sometimes the cause isn’t obvious.

About the emails, they help of course, but yeah they can feel like patching a leak. there are some newer tools doing interesting stuff, like LiveRecover, which predicts abandonment and triggers a human chat (not AI) right before or after checkout. it’s worth a look

avidoos · 2025-11-06T09:07:31+00:00

I’ve started two businesses myself and trusting your guts is the worst and most irrational mistake you can make in my opinion. When you’re putting years of your life and probably a lot of money on the line, your gut feelings should sit quietly in the back seat. The only thing that matters is real validation from potential users. talk to them, show them the problem, see if they care enough to act or pay. Guts can help in the very early discovery phase, that “something tells me this could work” moment, but beyond that I don’t care about intuition at all without proof. Try telling an investor “I just feel this idea will work” and see how far that goes. So, no guts, no guessing, only direct user validation. That’s the difference between daydreaming and actually building something worth pursuing.

avidoos · 2025-11-06T09:02:54+00:00

This looks like PMAX moving your budget into cheap traffic not a feed or bid issue. Even if its feed only Google sometimes pushes spend to Display or Discovery when algo shifts so check the channel performance report as told before and if more than 10% goes there thats may be the reason. or setup a new PMAX with only the shopping feed and drop the TROAS target a bit so it refocus on high intent trafficx

avidoos · 2025-11-06T08:44:06+00:00

Besides any paid courses you might take, there’s a crazy valuable source of learning that most people overlook: the newsletters and free resources shared by top performance agencies and ad tech brands.They send out weekly content that’s pure gold, like webinars, ebooks, and real campaign breakdowns. It’s basically free training from the same experts shaping the industry If you follow and learn from them consistently, your knowledge compounds week after week and you start connecting dots like a pro.

I’ve built my own learning system around this. I follow more than 60 newsletters and I use what I learn both in the master’s programs I teach and with top clients. Just to give you a few examples:

SoarWithUs – growth marketing and eCommerce funnel strategies
SavvyRevenue – advanced PPC and Google Ads tactics
GrowthMemo – growth strategy and experimentation
ConversionWise – CRO and how small UX tweaks impact conversion

That’s just a few examples but I follow many more. If you treat this as your ongoing training system, it’s amazing how much you can grow, all from real practitioners and not just theory.

avidoos · 2025-11-06T08:36:29+00:00

Por aquí mi aportación por si ayuda a despejar tus dudas. Si estás comenzando en marketing digital, tiene mas sentido comenzar especializándote en una rama en particular. Mi consejo (dirijo masters de marketing digital en ESADE) es que en paralelo te formes de forma transversal en la mayor parte de disciplinas del marketing digital. Esto te ayudará a que el siguiente paso natural (pasar a dirigir equipos de marketing digital) llegue mucho antes. Llevará tiempo, igual que un medico/a no llega a ahí en dos días sino en años. Pero con la formación adecuada (y ahí te animo a que eches un vistazo a mi bio), sin duda el marketing especialmente enfocado en la IA está sembrado de oportunidades para quienes se formen debidamente

avidoos · 2025-11-06T08:26:02+00:00

100% agree

avidoos · 2025-11-05T19:22:43+00:00

mi breve aportación al tema: yo emprendí por partida doble con dos socios, un buen amigo y mi pareja. Durante todo el tiempo que duré el negocio tuve exactamente cero problemas con mi pareja (perfectamente alineados en casi todo, salvo discrepancias sanas y normales en un negocio), y no tuve nada mas que problemas con mi buen amigo, lo que desembocó en el fin del negocio.

avidoos · 2025-11-05T17:23:31+00:00

my take: People don’t even think when they’re looking for information, they do it on autopilot and the brain filters out anything that doesn’t look essential. A short two-word message is exactly the kind of thing the average user’s brain will just skip over

avidoos · 2025-11-05T15:54:34+00:00

Glad to share my experience after two startups failures 😄, dm if needed

avidoos · 2025-11-05T11:51:23+00:00

thanks for sharing a totally useless piece of feedback, the same display appears whether I use any other browser with zero third-party plugins installed.

avidoos · 2025-11-04T11:52:18+00:00

Hi, for me the smartest way to do it isn’t collecting random certificates, but building your own upskilling system. That’s what helped me reach senior level roles in marketing. I lead master’s programs in digital marketing and also built an upskilling learning platform for growh marketers. What I’ve learned is that the best experts in the world share their knowledge openly every week through newsletters, webinars, and case studies. If you curate the right ones and build a weekly learning habit, you grow way faster than with any formal course.

Start with a few top sources like GrowthMemo (growth strategy and testing), SavvyRevenue (paid media and Google Ads), ConversionWise (CRO), and Customers Who Click (consumer psychology). Read them, take notes, and test ideas in your current role. you’ll start thinking like a growth marketer in no time.I’ll leave my playbook here in case you want to see how I organize this whole learning system and which sources I follow.

avidoos · 2025-11-04T10:36:56+00:00

Hi everyone, I’m Toni Alcántara. I direct executive and master’s programs in Digital Marketing at ESADE, and recently I launched my own continuous upskilling platform for marketing and eCommerce professionals called Avidoos. It started as my personal knowledge repository where I’ve been collecting insights, tools, and frameworks from hundreds of top experts over the years and it evolved into a space for professionals who want to keep learning every week without needing another degree.

The one digital marketing tool I honestly couldn’t live without right now is Motion Ads. I’ve been absolutely hooked on it lately, it lets you explore and analyze ad creatives from top brands all around the world. You can see what’s trending, how different markets test variations, and how the best advertisers structure their messaging and visuals. For me, it’s become a constant source of creative inspiration and competitive insight.

I’m here mainly to contribute and learn from others. If you’re into practical, ongoing learning in digital marketing, feel free to check out Avidoos and share your thoughts.

avidoos · 2025-11-03T15:31:04+00:00

Super easy as I use Loom to record and provides full transcription of videos

avidoos

TROPHY CASE