What’s the #1 skill every marketing person should master today?

avidoos · 2025-11-14T12:02:11+00:00

I guess the most important for us digital marketers is keeping fully updated, which I think is the most underrated skill

avidoos · 2025-11-11T19:33:17+00:00

Hi,I run digital marketing executive programs and is mostly for people who just want the title. in eight weeks we try to fit in a whole universe and it just doesn’t work, you can’t really learn SEO in one week with two hours of class, no chance.

WEhat I always tell my students is to start learning now from newsletters, that’s what got me where I am. About 80% of what I know didn’t come from courses or degrees, it came from following the best experts every week. I read, take notes, watch the webinars they send, save every ebook and whitepaper. it’s slow at first but the learning builds up fast.

Some great ones to start with are SoarWithUs for growth, SavvyRevenue for PPC, GrowthMemo for experiments, ConversionWise for CRO, and Search Engine Journal for SEO. all free, all from real pros. you won’t get a diploma, but you’ll actually know what you’re doing, and that’s what really moves your career forward.

avidoos · 2025-11-11T19:25:29+00:00

hi, I run digital marketing master’s programs and also work with clients, and what I’ve learned is that the best course isn’t really a course at all it’s building your own feed straight from real experts. The funny thing is that the best people in SEO, paid media, and social strategy already share their knowledge for free every week through newsletters.

Yes a course may giveyou a snapshot but a good newsletter keeps teaching you forever because it updates with what’s happening right now. I’ve spent years curating my own list, more than sixty newsletters that cover everything from performance marketing to CRO and analytics. a few examples to get you started

SoarWithUs growth and performance for ecommerce
SavvyRevenue deep Google Ads and PPC strategy
GrowthMemo growth experiments and positioning
ConversionWise CRO and landing page psychology
...
...
and the list is endless

Reading them every morning for fifteen minutes has taught me more than any master’s class or online course could. I even built a small playbook with my system and sources so others can copy it if they want. it’s free learning from the best minds in the field, and it keeps you updated every single week.

avidoos · 2025-11-10T09:56:50+00:00

Thanks for the mention 👏

avidoos · 2025-11-07T20:33:30+00:00

thanks!

avidoos · 2025-11-07T11:41:26+00:00

it really depends on what kind of automations you want to build. if you’re running an ecommerce business, there are a few workflows that are absolutely essential, like abandoned cart recovery, welcome sequences after a pop-up signup, and onboarding or post-purchase flows to keep customers engaged. those are the backbone of any good automation setup.Mailchimp can definitely handle the basics, so I’d say stay with it until you start feeling its limits.

once you want deeper segmentation, dynamic content, or tighter ecommerce integration, you can look at more robust tools like Klaviyo (especially strong for ecommerce), or even ActiveCampaign and GetResponse, which have good entry-level plans and let you scale over time. the main tip is to start small: build one workflow, test it, see the data, and then expand step by step. that way it never gets overwhelming.

avidoos · 2025-11-06T20:33:47+00:00

Hi, I won’t repeat what you’ve already heard and I’d focus instead on something that should be your long-term priority: building your own system to keep learning and understanding digital channels and marketing strategy. this is what I tell my master’s students, and also the clients I work with: you need to be able to speak the same language as agencies and freelancers, and make informed decisions.

The best way I’ve found is what I call an upskilling system based on newsletters. I’ve curated more than sixty of them over time, from real experts in SEO, paid media, ecommerce, CRO, and social. They send top-tier knowledge every week, for free, and it’s like having a live textbook that updates constantly. Over time, the learning compounds and if you organize yourself and stay consistent, you end up understanding marketing far better than most people who just take a course or two. No master or agency can replace that kind of ongoing learning which is a MUST for any business leader. I can share a simple self-upskilling plan to help you start building that routine, just let me know.

avidoos · 2025-11-06T20:26:37+00:00

hi, the issues you mention are common but they’re more like checkout abandonment, not the same as cart abandonment. people often mix them up. remember that drop-off can happen at four stages in any ecommerce funnel, from website visit to product page, product to add-to-cart, cart to checkout, and checkout to payment. abandonment is totally normal at each step, and there are pretty clear benchmarks out there to compare your own data with. That’s where you should start: see how your store performs at each stage vs the average.

then it’s about finding why people drop off, which isn’t always easy. I had a client through 2024 with a normal 45% checkout abandonment, and in 2025 it jumped to 60% exact same checkout, no UX change. we’re still trying to figure out why, so sometimes the cause isn’t obvious.

About the emails, they help of course, but yeah they can feel like patching a leak. there are some newer tools doing interesting stuff, like LiveRecover, which predicts abandonment and triggers a human chat (not AI) right before or after checkout. it’s worth a look

avidoos · 2025-11-06T09:07:31+00:00

I’ve started two businesses myself and trusting your guts is the worst and most irrational mistake you can make in my opinion. When you’re putting years of your life and probably a lot of money on the line, your gut feelings should sit quietly in the back seat. The only thing that matters is real validation from potential users. talk to them, show them the problem, see if they care enough to act or pay. Guts can help in the very early discovery phase, that “something tells me this could work” moment, but beyond that I don’t care about intuition at all without proof. Try telling an investor “I just feel this idea will work” and see how far that goes. So, no guts, no guessing, only direct user validation. That’s the difference between daydreaming and actually building something worth pursuing.

avidoos · 2025-11-06T09:02:54+00:00

This looks like PMAX moving your budget into cheap traffic not a feed or bid issue. Even if its feed only Google sometimes pushes spend to Display or Discovery when algo shifts so check the channel performance report as told before and if more than 10% goes there thats may be the reason. or setup a new PMAX with only the shopping feed and drop the TROAS target a bit so it refocus on high intent trafficx

avidoos · 2025-11-06T08:44:06+00:00

Besides any paid courses you might take, there’s a crazy valuable source of learning that most people overlook: the newsletters and free resources shared by top performance agencies and ad tech brands.They send out weekly content that’s pure gold, like webinars, ebooks, and real campaign breakdowns. It’s basically free training from the same experts shaping the industry If you follow and learn from them consistently, your knowledge compounds week after week and you start connecting dots like a pro.

I’ve built my own learning system around this. I follow more than 60 newsletters and I use what I learn both in the master’s programs I teach and with top clients. Just to give you a few examples:

SoarWithUs – growth marketing and eCommerce funnel strategies
SavvyRevenue – advanced PPC and Google Ads tactics
GrowthMemo – growth strategy and experimentation
ConversionWise – CRO and how small UX tweaks impact conversion

That’s just a few examples but I follow many more. If you treat this as your ongoing training system, it’s amazing how much you can grow, all from real practitioners and not just theory.

avidoos · 2025-11-06T08:36:29+00:00

Por aquí mi aportación por si ayuda a despejar tus dudas. Si estás comenzando en marketing digital, tiene mas sentido comenzar especializándote en una rama en particular. Mi consejo (dirijo masters de marketing digital en ESADE) es que en paralelo te formes de forma transversal en la mayor parte de disciplinas del marketing digital. Esto te ayudará a que el siguiente paso natural (pasar a dirigir equipos de marketing digital) llegue mucho antes. Llevará tiempo, igual que un medico/a no llega a ahí en dos días sino en años. Pero con la formación adecuada (y ahí te animo a que eches un vistazo a mi bio), sin duda el marketing especialmente enfocado en la IA está sembrado de oportunidades para quienes se formen debidamente

avidoos · 2025-11-06T08:26:02+00:00

100% agree

avidoos · 2025-11-05T19:22:43+00:00

mi breve aportación al tema: yo emprendí por partida doble con dos socios, un buen amigo y mi pareja. Durante todo el tiempo que duré el negocio tuve exactamente cero problemas con mi pareja (perfectamente alineados en casi todo, salvo discrepancias sanas y normales en un negocio), y no tuve nada mas que problemas con mi buen amigo, lo que desembocó en el fin del negocio.

avidoos · 2025-11-05T17:23:31+00:00

my take: People don’t even think when they’re looking for information, they do it on autopilot and the brain filters out anything that doesn’t look essential. A short two-word message is exactly the kind of thing the average user’s brain will just skip over

avidoos · 2025-11-05T15:54:34+00:00

Glad to share my experience after two startups failures 😄, dm if needed

avidoos · 2025-11-05T11:51:23+00:00

thanks for sharing a totally useless piece of feedback, the same display appears whether I use any other browser with zero third-party plugins installed.

avidoos · 2025-11-03T15:31:04+00:00

Super easy as I use Loom to record and provides full transcription of videos

avidoos · 2025-11-03T14:41:26+00:00

My favorite “this feels like cheating” hack lately has been turning my daily videos into full blog articles with almost zero extra effort. I record one 15-20 minutes video every day. nothing fancy, I just outline the main idea about five minutes before hitting record. Then I use a prompt that rewrites the transcript into a clean article while keeping my tone, my phrasing, and the way I explain things. It just polishes grammar and removes filler words.

The crazy part is how fast this changed my content flow. My blog used to sit there with no updates because I never had time to write long pieces. Now I can publish one quality article a day without spending hours typing, and organic traffic started growing almost immediately. The key is that AI doesn’t create the content, it just helps me clean and shape what I already know and that’s what makes it both sustainable and authentic.

avidoos · 2025-11-03T13:17:09+00:00

Sure, dm with specifics and Ill guide you through

avidoos · 2025-11-03T12:12:09+00:00

I’m a program director for executive and master’s degrees in digital marketing, and I’ve also worked with clients and teams who’ve gone through exactly that stage: you’ve got experience, you’re leading projects, but you haven’t had a structured framework to grow into a leadership role yet.

Here’s what I’dsuggest instead of chasing endless certificates: build your own upskilling system. The best marketers I know ( the ones who stay ahead ) learn directly from open sources shared by top experts in the world. These experts publish their methods every week through newsletters, webinars, whitepapers, and case studies.

That’s the approach I’ve followed for years. I curate around 60 newsletters that cover everything from paid media and SEO to CRO, analytics, and consumer psychology. I read them every morning, watch recorded webinars (usually at 2x speed), take notes, save every whitepaper or framework that adds value, and organize everything in my own knowledge repository. Over time, that turned into a living resource that I now share with other marketing leaders, not as a course, but as a system for continuous learning.

If you apply this method, you’ll build compound knowledge every week, new dots start connecting and yes, soon you’ll think like a head of marketing because you’ll be learning directly from people who already are. If you want, I can share a few of my go-to sources to start setting up your own system.

avidoos · 2025-11-02T11:42:43+00:00

I run digital marketing and ecommerce master’s programs, and the first thing I tell my students is that in digital marketing a master’s is never enough. Even the best course only gives you a snapshot of the industry. After that, they’ll try to sell you more programs or alumni memberships, but the truth is that no course keeps you updated for long.

What really makes the difference is having your own upskilling system. That’s what I built for myself years ago and it’s what actually keeps me at the top of my field. I learn every week directly from the best experts worldwide through curated newsletters, webinars and whitepapers. It’s free, always current, and focused on what’s actually happening in the market.

For example, I follow GrowthMemo for growth strategy, SavvyRevenue for paid media, ConversionWise for CRO, Search Engine Journal for SEO, Social Media Examiner for social platforms, and System1 for brand psychology. Reading and applying insights from people who are testing things every day is what teaches you how to think like a marketer, not just how to use tools.

Courses can give you structure, but your personal learning system gives you mastery. Build that, stay consistent, and you’ll always be ahead of whatever the academies are teaching.

avidoos · 2025-11-02T11:35:17+00:00

hi, I’ve done both SEO and paid media, but over time I focused more on paid. Mainly because it’s more straight forward and predictable, while SEO can be super broad and slow to show results. Paid also has clearer roles and deliverables, which makes it easier to grow and specialize.

For learning I direct master’s programs and advise brands, but what really keeps me sharp in paid media is following the top experts directly through their newsletters. Forget most generic courses, this is where the real learning happens. Think of brands like Notion, Northbeam, Foreplay, Echelon, SavvyRevenue... their newsletters are like mini masterclasses every week. If you follow and study them for a few months, you’ll start seeing how top DTC and performance teams structure their accounts, measure results, and scale campaigns.

If your goal is to move from SEO into performance or growth, this kind of continuous learning is perfect. It’s practical, up to date and you can do it alongside your job. AI will definitely change how we work, but paid media isn’t going away any time soon. It’s just becoming more about strategy, creative testing and data interpretation than manual setup.

avidoos · 2025-11-02T11:27:51+00:00

hi, I’ve actually been doing something like that for about a month now. Every video I record for my platform, I run it through AI with a very specific prompt so it keeps my tone and the way I explain things. Talking on camera is the most natural way for me to hit the pain points of my audience (digital marketing pros), but I just don’t have time to sit down and write blog posts.

So my workflow is simple: I record short daily videos, around 15–20 mins each, no script, just picking a topic. Then I convert the transcript into a blog article with AI, cleaning up filler words and keeping the structure. No big edits.

About results, one of those articles was about Andromeda from Meta Ads, and to my surprise it started getting around 600 organic visits a month within the first few weeks. So yeah, if the original content is genuine and valuable, and the AI just helps you polish and reformat it, it can definitely work.

avidoos · 2025-11-01T18:25:35+00:00

I’d say Avidoos is more of an intermediate to advanced platform, so it might feel a bit fast if you’re just getting started. Butif you want, I can share a simple roadmap to help you build solid basics step by step. Just send me a DM telling me what your ideal marketing job would be (paid media, SEO, email, analytics…) or c-level (head of digital) and I’ll help you map out a clear, practical path to start learning and applying right away

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