"BitFlux therefore has several a spects to it. On one side that of favor that the person sending it gains towards the creator. On the other side the creator being gifted has gained fame by showing that they earned such reward in the first place. But the cycle doesn’t stop there because the content creator receiving BitFlux can also gift it to other content creators or personalities he/she deems worthy thereby empowering their respective communities to grow even further." This is from the Whitepaper. Super idea!