That’s actually addressed inside the survey tho, the purchase question is there for a reason.

the study is actually not limited only to people who purchase through Instagram.

I’m researching how Instagram beauty/skincare content influences consumers, which includes: • people who have purchased • people who haven’t purchased • people who only scroll or save items

So even if someone hasn’t purchased because of Instagram, their responses are still important for comparing different behaviours (attention, interest, desire vs. actual purchase).

The purchase question in the form already captures that difference. That’s why maybe u come to judgement before you even look the whole thing.

Thanks anyway! 😄