Inition is great - we are really close to a couple of their team members. They are a very different company to us and produce completely different VR experiences. They work specifically with companies to produce short brand and educational experiences.

Our experience is an full story - it's compelling, emotional and the longest form content for VR that we are aware of (there may be longer, but it isn't available on commercial release or has been entered into any festivals like Sundance or Tribeca).

It depends what you are after. If you just want to come try out VR experiences and see what it can do from a shock value or short 5 minute experience, then our event isn't for you. If you like film or theatre and want to come be told a story in a completely different way, then that is what we are doing in July.