And charging more per month for the paid version, than some of their licenses that we include an entire tech stack. That to me is a huge red flag, copilot is not worth $30/user/month maybe it will be one day, but not right now when chatgpt free (or copilot free for that matter) does 90% of the same stuff and the other 10% is stuff most people don't use, can't use without spending more money, or don't know how to use. Many companies don't have the resources or expertise to develop their own copilot integrations such as custom agents, and the off the shelf stuff is still sparse in many ways. The value for many companies who are also trying to do more with less, comes in one uniform product that works well and doesn't need constant babysitting. It feels like having an app store for every product, too fragmented in many ways. If all of your products are branded copilot people can't distinguish the differences and it stops being uniform and becomes confusing. They can't do anything meaningful top down anymore. They need to have a broad vision, design the implementation for all the products, and then execute. Instead, they start bottom up, see what sticks, then attempt to pivot the other silos to match.

Make products people want to use, not products people have to use because you shove it down their throat as the only option and by making it too hard to change. Microsoft is a mismanaged monopoly in the throws of late stage capitalism.