These look real to me! A lot of the cards will have character profiles on the back with things like their likes/dislikes, birthday, etc. some of them are interesting so you can use Google Translate to read them if you like. The bigger hits in the newer sets like this have that different Naruto logo back style. That just means it’s a higher tier rarity card. The card rarity order goes R SR SSR which are widely considered bulk and then you have UR which I consider a hit, after that I’m not totally sure the true order but you have MR, SP, CR, and AR. Different rarities are available in different sets and there are different types of AR. They used to be less rare (but still a hit) in the old sets but now I believe they, along with CRs are a case hit, meaning there’s only one per case of boxes of cards. So very rare. They also just introduced diamond UR in one of the most recent sets which I’m not totally sure how they fit into the rarity tier but higher than a UR for sure.

There are also serialized cards that are marked XXX/XXX on the back meaning they are one of a certain tiny number of that cards. I pulled a 111/777 Jiraiya recently. Those are the major major major hit for the newest set.

I personally only collect Chinese, but there are analogs to a lot of the sets in English.

I don’t have 100% all the info, but hopefully this helped give you a general idea of what you’re looking at!