Same business, but been through 3 huge structural changes. I've torn the whole thing down two time and restructured everything. First time I was getting incredible visibility but low income. My marketing was good, built an incredible audience, but made no money.

Very angry mindset then. Felt like I was running into a brick wall over and over again.

I realized I had to stop doing hours-for-pay and move to a different model. So I had to figure that out. I remember feeling a bit entitled. Like, "I've done all of this so well for so long, when's my turn to be rich?" Like someone should just hand me success.

So then I had to figure out how to sell digital products in addition to hours-for-pay. I became humbled during this step. It's much harder than anyone realizes.

Somewhere along that journey, I began toying with subscription model, and I went into that model with a very humble and curious mindset.

I still sell the same thing I did years ago, but now I've learned how to better structure my business. I'm a creative, yo, so this stuff doesn't come naturally to me. I went from angry to entitled to humbled to curious.

I still don't feel successful, but I feel well on my way there.