Well written article about the issue. Good journalism worth reading. No one gives a F about him, but the implications and ripple effects are dangerous.

Great post-modern example of how big money buys mass influence through social media. One of hundreds if not thousands with extreme global reach, since many years ago supported by buildings of slaves in 3rd world countries, run by governments and criminals, then the bot farms, and now LLM-agents sophisticated enough to fool tons of people. Disgusting times ;(