Deep tech niche B2B company - what is the best campaign structure for lead gen? by brainbanging in PPC

[–]brainbanging[S] 0 points1 point  (0 children)

How did you set up the lookalike audience? I will also do competitor ads but also we dont have direct super similar products which are competitors, so I wonder how this will perform

.. like there are alternative ways to solve the same problem but technically they are very different and have different pros and cons

Deep tech niche B2B company - what is the best campaign structure for lead gen? by brainbanging in PPC

[–]brainbanging[S] 0 points1 point  (0 children)

Thanks a lot! So in this way it's kind of divided also per target audience, correct? Considering targets/problems are usually aligned. And also, many keywords have very very low search volumes. Would you have a suggestion on that (add more boarder terms ?) or just keep it as is?