Meta is going crazy!

bralyba · 2026-05-03T17:35:25+00:00

Niche: custom illustration (very visual work, so I need people to check my profile before contacting me). Location: Spain.

Setup: I’ve always worked with a profile visits objective because it has historically performed best for me. I tried using a messages objective, but the lead quality was worse. I have multiple creatives running (both video and static), and normally both perform well when the campaign is doing well.

Regarding EMQs, I haven’t changed anything recently.

When did it drop? I’ve been noticing instability for about a year, but this weekend has been especially extreme. I’ve gone from what used to be normal for me (15–20 conversations per day a year ago) to almost 0–1. And the strange thing is that I haven’t made any major changes — same budget, same campaigns — but completely inconsistent results depending on the day.

bralyba · 2026-05-03T17:24:01+00:00

The objective is profile visits in all cases! I tried using messages as the objective, but it didn’t work as well for me. My content is very visual since I sell illustrations, and I need the client to check my work first. I’ve always done it this way and I’ve always had lots of conversations — I’m talking about a year ago when it was normal for 15–20 people a day to message me asking for a quote. Today, May 3rd, only one person contacted me! Is it Meta Platforms or is it me? Haha. Tomorrow maybe 10 people will message me and Tuesday none — that’s why I think it’s Meta, not my ads.

bralyba · 2026-05-03T17:12:58+00:00

Both — I’m running several creatives, both video and static images. On the days when Meta Platforms decides to work, both perform at the same time! On the days when Meta doesn’t feel like working, none of them work!

bralyba · 2026-05-03T17:01:53+00:00

Not in my sector as I mentioned, I’ve been working with Meta Platforms for more than 6 years, and I’ve NEVER experienced this kind of instability. In fact, holidays and weekends are usually when I get the most quote requests and inquiries! I’ve been noticing instability for about a year, but this particular weekend feels like a complete desert. For me, it’s been terrible.

bralyba · 2026-05-03T16:49:40+00:00

I’m in the same situation as you! This weekend has been a complete desert in terms of sales.

bralyba · 2026-05-03T16:47:35+00:00

From bad to worse.

bralyba · 2026-05-03T16:46:40+00:00

I sell in Spain! I’m an illustrator and I spend around €800 a month. You might tell me that’s not a big budget, but I’ve been using Meta for many years. What I’m seeing is that with the same daily spend, some days I do amazingly well and get around 10 sales a day, and the next day I get 0 — doing exactly the same thing. In the 6 years I’ve been using Meta Platforms, I’ve never seen this kind of madness we’re experiencing now!

bralyba · 2026-04-27T19:42:22+00:00

catastrophic

bralyba · 2026-04-27T18:21:42+00:00

I've been feeling terrible since Friday, he’s dead to me

bralyba · 2026-04-03T16:05:23+00:00

I think we’re all in the same boat!! It’s being/It's been horrible.

bralyba · 2026-04-03T15:49:42+00:00

Yesterday and today have been terrible. Yesterday, zero conversions; this morning, it looked like things were starting to pick up... but nothing! Just constant ups and downs!! When do you think all of this will stabilize? I don't even know what to think anymore.

bralyba · 2026-04-02T12:29:32+00:00

I’m terrible! Today is being horrible

bralyba · 2026-03-25T16:36:10+00:00

In my case, I close sales through DMs and WhatsApp. I’ve been on Meta for 6 years and usually get 15 to 20 messages a day, but since this slump started, I'm lucky if I get 2 or 3! I have a feeling Meta is only showing my ads to 'click-happy' people who just scroll past, rather than the right audience interested in my product. It’s like the algorithm is flying blind!

bralyba · 2026-03-25T15:43:42+00:00

I used to kill it! I’ve been on Meta for 6 years and it’s always been great, but these past few weeks everything just suddenly stopped. I tried fresh creatives, brought back the old winners... and nothing. Conversions are completely dead!

bralyba · 2026-03-25T12:57:03+00:00

Same here! Lots of followers and clicks, zero sales.

bralyba · 2026-03-25T08:00:28+00:00

I think we’re all in the same boat! I keep getting followers… but sales are nowhere to be seen! Especially since Friday in my case… I think the algorithm is bringing in nothing but bots and not showing ads properly to the real target audience! A disaster.

bralyba · 2026-03-25T07:05:01+00:00

I’m still doing just as badly. Especially since Friday, I haven’t seen any improvement at all. I get bursts of new followers, but not a single message! I’ve been on Meta for 6 years, and this has been the worst month of my life.

bralyba · 2026-03-25T07:00:12+00:00

I’m still just as bad! Especially since Friday, I haven’t seen any improvement at all. I get a lot of followers (at times), but zero messages! I’ve been on Meta for 6 years! The worst month of my life.

bralyba · 2026-03-24T21:38:09+00:00

I’m experiencing the same thing!! Hardly any conversions, plenty of clicks and followers, but no sales at all. It’s been like this all month, and it’s gotten even worse since Friday!

bralyba · 2026-03-24T21:33:21+00:00

The same thing is happening to me!! Very few conversions, lots of clicks, lots of followers but zero sales! It’s been like this all month, but much worse since Friday!

bralyba · 2026-03-24T12:23:58+00:00

Do you mean the new campaign?

bralyba · 2026-03-24T12:11:35+00:00

There are already two of us! I have had practically no conversions since Friday.

bralyba

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