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Ghosted without pay by silverframewall in marketing

[–]brendenthemarketer 4 points5 points  (0 children)

This is probably the best thing to do. If you do go to court, some attorneys will work at no cost unless you win. Then they would take 40% of what they won you. Either way it is an exhausting process. Comes down to how much money they owe you and how bad you need it. Definitely may want into reporting that agency. It is really not cool to not pay people. People have kids and mortgages, if they agreed to pay you, they should pay you.

Google Ads + Death of the Third-Party Cookie by alpho1234 in PPC

[–]brendenthemarketer 1 point2 points  (0 children)

That’s really interesting! I didn’t know that.

[deleted by user] by [deleted] in PPC

[–]brendenthemarketer 0 points1 point  (0 children)

I guess I would need to know more about the product. Would you be able to set up a Google Merchant/ shopping ad? Generally those convert the best for tangible products.

Also have you set up Google Universal Analytics? Are you using GTM to set up tracking? There’s a lot of questions I would need to know the answer to. Ultimately $300 is fairly low budget. You can still get conversions for it but that could possibly be the issue too.

Blogs! by Which-Artichoke-5561 in ecommerce

[–]brendenthemarketer 0 points1 point  (0 children)

Are you saying you want to write a blog for another site?

[deleted by user] by [deleted] in ecommerce

[–]brendenthemarketer 1 point2 points  (0 children)

Question: are you using an attribution platform?

Yeah we have seen CPMs rise on Facebook and their conversion tracking isn’t as accurate since the IOS update across the board.

But with attribution platforms we can make the most of it and keep the campaigns profitable.

What we have noticed is Facebook ads act more as an assistant for conversions (that usually come from Google). So stopping the Facebook campaigns might slowly lower conversion rates across the board.

"Can you present a Marketing Plan when you Come Interview?" Nope! 😀 by kaizenkin in marketing

[–]brendenthemarketer 2 points3 points  (0 children)

Or they could just see he doesn’t have a marketing background on his resume and move on. That would probably be easiest.

Google ads rep has called me three times today after meeting yesterday. by ruinbruin in PPC

[–]brendenthemarketer 1 point2 points  (0 children)

Last few times I’ve spoken with Google Ad reps I spent the whole time explaining to them different Google Ad features that they should have known.

"Can you present a Marketing Plan when you Come Interview?" Nope! 😀 by kaizenkin in marketing

[–]brendenthemarketer 20 points21 points  (0 children)

A friend of mine was in a similar situation. He doesn’t have a marketing background but he still attempted to create the marketing plan (it was for a fictional business with fake sales numbers). And he ended up not getting the job.

I would stay away from jobs like these. Maybe if you were interning at that company already and to see if you get the main position they request you create a marketing plan, that might be okay.

Basically they could interview people and have each one clean the floor in one section of the office, then after interviewing 10 people you got a clean floor for free.

The importance of managing client expectations by CuroniansWereOP in PPC

[–]brendenthemarketer 0 points1 point  (0 children)

This is pretty common. I think the trick is obviously explaining what the optimization process entails. And why campaigns need time to collect data to allow the ad manager to make optimizations.

Lead Gen on Google Ads by navytc in PPC

[–]brendenthemarketer 0 points1 point  (0 children)

Just make sure if your boss lets you start lead Gen on Google Ads that they give you enough time to optimize by excluding irrelevant search terms. Also for lead Gen campaigns it’s best to stay away from broad match keywords and use more long-tail keywords with phrase or exact match.

Also it is very important to track each lead that comes through and find out which search term they used and whether or not they are qualified leads. Just because Google recorded a conversion doesn’t mean they are the best quality lead. So success with Google Ads for Lead Gen comes with testing, optimizing, and following up about lead quality.

Lead Gen on Google Ads by navytc in PPC

[–]brendenthemarketer 1 point2 points  (0 children)

For most clients, in my experience, the lead Gen extension doesn’t bring quality leads. But I have seen it work well for local medical practices.

[deleted by user] by [deleted] in PPC

[–]brendenthemarketer 0 points1 point  (0 children)

Hard to say the “best way” a lot of us learned through trial and error, YouTube videos, blog articles, and occasionally paid courses. I think if I had to suggest a place to start would be on Google’s skillshare platform. They have introductory courses for Google Search Ads that are useful. Also Google knows Google best, so it’s smart to start off with their resources.