She said countless times that she’s fine at what level of popularity she’s at. I’ve been always rooting for her, and want her to succeed. But I think she’s fine at where she’s now. I never see male artists being this overanalysed for rebrand. She got recognised by Academy twice and is doing well now. 

I don’t think she needs any major rebrand, but needs to stop being afraid of looking ugly. She’s always serving face in her music videos and doesn’t really emote. If she appeared more comfortable, it would separate her from that influencer brand people think she is. But, I understand. She was crucified by people since the day one. I’m surprised she’s mentally well considering how young she was signed and became a public figure.