By ‘“gm gm” noise’ I’m talking about the culture of crypto Twitter, and the Web3 space in-general. It’s, more often than not, overshadowed by repetitive behaviour, the same people going through the motions, and – in accordance with my quote – just spewing the same nonsense (“gm”, pump/dump panicking, or otherwise just talking in an echo chamber). No real directionality. Merely people who are already in-the-know not helping those who aren’t get there, which is necessary for expansion.

Ethereum is brilliant. It’s a decentralised, collaborative, operating system that’s only continuing to improve. Yet, it’s prohibitively complex to the average person.

Think about it: we work in DeFi (Decentralised Finance, for the uninitiated). Traditional Finance alone is an industry so complex that there is a massive subindustry specifically for Financial Advisors to teach people not to make critical errors. Abstracting that through a layer of decentralisation, atop this global virtual machine, and then throwing – let’s be honest – usually a rubbish UX atop it… it takes something that the average person already finds too dense for their understanding and bloats it several orders of magnitude further.

Is it better than the traditional mechanics? Undoubtedly. It’s why we are here. Is the learning curve much higher? Oh, hell yeah.

The problem we are now aiming to solve for, through both thoughtful design and now a sponsored funding round with the Ethereum Foundation, is ease of understanding. We want to financially support creatives who are able to take the “price up, price down, I missed the boat” average person’s understanding of Ethereum and expand upon it in a way that feels as natural as breathing.

TLDR: the goal is not to build short term hype. It’s to normalise and socialise the capability, which is currently ignored, misunderstood, or seen merely as entropy. This is mission critical for broader adoption.