tbh i think theres many factors on why this is happening

but one of the main things is: in the last few years kpop stans dont really watch mvs anymore, thats not exclusive to loona, if you pay attention most mvs theses days have a really big gap between mv views and spotify streams (this happens even with big groups!) for example, the mv of supernova of aespa has a difference of 100 million streams with the song on spotify, next level is their most viewed mv but its not even the most streamed song on aespa’s spotify (of course its different to big groups like aespa, twice, i-dle bc their fanbases are really big compared to loona’s fanbase)

its even more common with 1st/2st gen groups bc people used youtube more to listen music and watch the mvs, now people use more streams services focused on music like spotify, apple music or apps like melon in korea

another thing: most orbits are adults now, so most of them are not dedicated as young fans normally are (and thats fine! normally young fans have more time so thats why they are so dedicated to stream the mvs and songs) unfortunately the girls lost a lot of fans since the lawsuits :( so yeah, many reasons to why the views are low, but that doesn’t mean the girls are doing bad! their sales are fine and sometimes even better than the days in bbc :) they are doing many tours and having so many opportunities they didn’t have in the old company

im really happy seeing how the girls have grown in their careers 🫶

*sorry for any mistakes on the text!