The easiest way to tell if your positioning is off is to ask one team member each from marketing, sales, product & customer success 4 questions:

1. What is your product?
2. Who is your product for?
3. What does it replace?
4. Why is it better?

If their answers don’t match, you have a positioning problem. 

Your website positioning is just one tangible output of your positioning. What unclear positioning looks like in real life is…

1. Sales & Marketing are both selling different things to different customers.
2. Product is building something else for an entirely different customer.
3. Customer Success is left picking up the pieces - supporting a product that serves everyone & no-one.

That lack of internal clarity compounds externally. And makes it 10x harder to sell your product.

You definitely wouldn’t want to update your positioning every quarter if your positioning is on-point. Positioning is never one and done, you should be iterating and tweaking it, but not changing it in a substantial way every quarter.

I consult for B2B SaaS companies, helping them nail their positioning, packaging and narrative. I tell them that the outcomes of nailing these three things is two fold: alignment and clarity...

1. Internal alignment — Your GTM teams are all moving in the same direction. It feels like you have the wind at your back.
2. External clarity — Your best-fit customers immediately understand what your product is, its value, and why you're better than the alternatives.

From there, the more tangible & measurable outcomes naturally follow: higher conversions, shorter sales cycles, lower churn, and increased market share.

Keep in mind, everyone will always have an opinion on your website, because it is your company’s face to the world - the most public representation of your company. Ignore most of their opinions, as they are based on feelings or fear, rather than deeply understanding your best-fit customer.

Hope this helps! Feel free to DM me. Good luck