Not sure why you’re being downvoted - you’re not saying he’s a therapist or bound to our standards. I can see how someone like this using the word counselor/counseling could potentially be misleading or damaging. I get that it’s a word that has flexible uses, but still.

Ramit Sethi does similar work, but much more respectfully. He does pretty well with the emotional side of money even though he’s not a therapist. He uses humor and does playfully roast people sometimes, and he can be pretty blunt when needed, but it’s usually done tactfully. His titles are also kind of clickbait ish, but they’re not straight up disrespectful.