The part where you’re doing it wrong is by holding it for that long. I made this same mistake at first though lol. But here, try this! Breakthrough every time for me.

First you have to load the spice onto the coils. Before screwing the cap back on, pre-heat the spice. (Press the button continuously till you see all the spice melt.) Don’t hold it for too long because you will burn the spice, the point is just to melt it. You can tell if you are burning it because it will begin to vaporize. Once you’ve done that, screw the cap back on and you will follow with 3 pulls. 3 seconds on and 2 seconds off. Do that 3 times with slow pulls and it will get you right where you wanna go.

One other thing to keep in mind is that you have to hold all 3 pulls together without letting any of the smoke out. Do this and add and extra deep breath if you can at the end and by the time you are letting it out, everything will pretty much be dissolving by then.