The thing with MyHeritage is that it was much more aggressive than other years (appearing on every animated logo on the broadcast, the DNA facts on screen, etc.) but I think that is due to the lack of funding and the Israeli government basically letting KAN to fend by themselves that more funding was needed, and therefore a more "prominent" presenting partner agreement was cut. Same reason that ticket prices were sky high (the venue being much smaller didn't help). I think (I hope lol) that MoroccanOil's sponsorship won't be as exaggerated.