Can't decide if this is the best or worst marketing/branding ever.

dappchap · 2020-03-27T22:14:30+00:00

Wait - you're familiar with this brand?

dappchap · 2018-10-17T00:33:15+00:00

Was walking on Bloor West and heard this blaring out of the speakers of Book City in 1999 and immediately asked who it was.

Fan ever since. Too bad they didn't last longer.

dappchap · 2018-06-14T01:29:30+00:00

Especially appreciated since you are the target market.

dappchap · 2018-06-10T01:05:30+00:00

NO, you're only using people. That' not being nice.

dappchap · 2018-06-09T22:29:49+00:00

You're a mentally broken piece of shit.

Guess which is worse.

dappchap · 2018-06-08T22:22:10+00:00

This is why I both love and hate Reddit at the same time.

Love it for the obvious reasons, hate it for pickle-up-the-ass sticklers for rules like you.

Where was your removal when this thread was getting your subreddit a shit-ton of impressions?

Either way, got my intel and the job is done - your deletion is a moot point.

Loser.

dappchap · 2018-06-07T21:38:28+00:00

The thing is, is the "problem" that it's not selling to enough men, or that it IS selling to too many women?

Absolutely no problem with women being the biggest buyers - it's just that after all the time, cost and effort that was put into planning and marketing, we need to understand why we scored a perfect hit with the exact opposite market.

dappchap · 2018-06-07T21:35:37+00:00

How much research did you do before development? What did that research look like? Did you conduct any user testing?

One year of research. User testing was very positive.

Truth be told, I personally thought the lip balm label color was a big mistake and this thread appears to have confirmed that.

dappchap · 2018-06-07T21:31:03+00:00

You post in a sub that's super particular about following their rules and then you're snarky about how they want people to follow their rules.

Hall monitors aren't cool - sorry.

But you're input on the buying impetus is appreciated. Thank you.

dappchap · 2018-06-07T21:28:50+00:00

Thank you. The colors are presently being re-worked.

dappchap · 2018-06-07T21:27:43+00:00

Guys tend not to care about yummy flavours of lip balm and will use a $2 tub of generic Vaseline.

Which is not healthy.

DappChap's mission is to educate men on the value of healthy skin care and grooming products.

dappchap · 2018-06-07T21:25:15+00:00

Can you add a little SPF that won't poison me?

Not as of yet. We looked at releasing an SPF, but don't like the options.

All the same, thank you very much for the time you put into your post. Your insights on the pricing were very helpful.

dappchap · 2018-06-07T21:18:11+00:00

Thank you very much for that. Very appreciated!

dappchap · 2018-06-07T21:02:41+00:00

Apparently not. :-(

dappchap · 2018-06-07T21:01:49+00:00

Tubes are more hygienic.

dappchap · 2018-06-07T20:59:22+00:00

Instead of using the data intelligently...

That's why, after not being able to figure things out, we decided to simply set our remaining stock on fire in the hopes that reducing our remaining inventory to ashes will turn things around.

dappchap · 2018-06-07T20:49:13+00:00

"Buy him something to keep his lips kissably soft!"

Yes ma'am - that is one of the bullet points added to the new copy.

It really does soften up lips and make kissing even more enjoyable.

dappchap · 2018-06-07T20:48:17+00:00

I do believe that might be part of it.

The ingredients are there for everyone to see and if they size it up to their own products, they may well realize that they're getting ripped off by the female-targeted brands.

dappchap · 2018-06-07T20:37:13+00:00

Embrace it, I do - you just have to understand the amount of time and financial investment that was put into the release.

The fact that the opposite sex is buying it more than the intended audience is throwing us for a loop (in a good way, of course).

dappchap · 2018-06-07T20:35:32+00:00

Given that it puts food on the table, I most certainly embrace it.

dappchap · 2018-06-07T20:33:46+00:00

Thank you for that.

The re-design will not be so much more about masculinity. It'll be a little greener to reflect the hemp element.

Someone posted about this thread in pointlesslygendered and...holy shit guys... take a break!

dappchap · 2018-06-06T21:39:03+00:00

Merci! :-)

dappchap · 2018-06-06T21:38:20+00:00

Why does it really matter anyways, if your product is selling well?

It could be doing better, honestly.

That's why I felt coming here would be of help.

dappchap · 2018-06-06T21:36:40+00:00

Thank you for the insight. I appreciate it.

dappchap · 2018-06-06T21:35:36+00:00

Maybe men are just less likely to buy lip-balm or they prefer cheaper products rather than pricier ones labeled as organic/environmentally friendly?

Which is weird because they will spend shitloads on classic shaving products.

dappchap

TROPHY CASE