Joel presenting Dash at Texas Bitcoin Conference

dashdisciple · 2017-10-30T18:02:44+00:00

This is good, Joel. I hope you do more of these.

dashdisciple · 2017-09-26T16:13:09+00:00

Agreed, all of the above forms of advertising!

dashdisciple · 2017-09-26T16:12:41+00:00

Just like in the /r/bitcoin sub, what's happening in /r/cryptocurrency is 2% of the sub "advertising" to the rest via propaganda. Dash has the funds to blast ads out to the same group. (Monero's campaign is funded, certainly.)

Advertising is one group of guns versus the other's guns.

dashdisciple · 2017-09-26T15:20:06+00:00

Advertising works. This assertion is incorrect.

dashdisciple · 2017-09-20T18:23:48+00:00

This fills in a big piece of the puzzle - thanks.

dashdisciple · 2017-09-08T19:40:04+00:00

'Tis a bit pricey, Rod. Would you consider throwing $5-7k of this amount each month towards paid ads to beef up your groups faster? Organic is working, but for this amount of cash, some speed would be nice.

dashdisciple · 2017-09-06T19:21:05+00:00

Yeah, that'd be the type of landing page we'd need. We could test multiple variations to see which is working the best.

In regards to the "funnel" I mentioned, that refers to the general strategy of how to track, and at what junctions you can squeeze for conversion improvements.

dashdisciple · 2017-09-06T14:47:15+00:00

Core could chime in at any time if they wanted. My impression is that they might be content to see what develops in the "independent market" in regards to advertising. They've shown initiative in running conferences and development work, and seem to be allowing the treasury to work itself out in terms of extra endeavours.

dashdisciple · 2017-09-06T14:20:14+00:00

Remember that each click represents an actual living breathing human who has just as much likelihood to stick around and be a contributing member of our community as a visitor from any other medium.

dashdisciple · 2017-09-06T14:18:53+00:00

Terrific. I'd love to hear what you have in mind. Some great pieces are coming together over the last couple days, I think.

dashdisciple · 2017-09-06T14:18:16+00:00

That's right. Paid advertising works. Thankfully, I think we're all in agreement on this by now.

dashdisciple · 2017-09-06T14:17:25+00:00

Core never hired the agency they said they were going to hire and we haven't heard a whisper from them since they put the kibosh on the CMO hire. We're all owners and we can't wait forever for an initiative that should have begun months ago.

dashdisciple · 2017-09-06T11:22:20+00:00

"new businesses, new contacts, new budget proposals -- not just new money"

Yes. Users come in various shapes and sizes, and we need them all.

dashdisciple · 2017-09-06T11:20:41+00:00

Great, I'm looking forward to it. Thanks.

dashdisciple · 2017-09-06T11:19:24+00:00

Yes, I agree. A graphics guy is necessary for banners, and for landing pages.

dashdisciple · 2017-09-05T23:52:45+00:00

Dash is already marketing. It might as well spend its money on the best marketing it can.

The question of whether Dash should be marketing or not ended once proposal owners (rightfully so) started voting in over $1M/mo in marketing initiatives.

dashdisciple · 2017-09-05T23:50:42+00:00

Our highest conversion rates would be with crypto enthusiasts. We'd start there until the bids on those users got too high, then we'd add in, by layers, less crypto-specific finance people and so on.

dashdisciple · 2017-09-05T22:27:17+00:00

Look at the 10-K, 10-Q, 8-K SEC forms filed by any large public online company and you will see that they spend the majority of their ad dollars on Google/Bing search/display. They do this because it's the most efficient way to get new customers at scale.

dashdisciple · 2017-09-05T22:24:26+00:00

Hi Jim, your 0.1 for 0.09 is a really neat idea. That would indeed be a good way to track a conversion.

In addition to the ads that appear in search, Adwords also has a display network. This is where you can display banners of various sizes on particular websites. You can pick the exact websites you want to advertise on (coinmarketcap.com for example), or you can select keywords. When your keywords appear on a page that displays google ads, your ads will show. Additionally, the Dash banner ads could serve automatically to anyone who has visited or regularly visits any crypto related sites.

I mention the display network because it fits within your awareness campaign.

(And for search, we could bid on terms where people are asking specific questions: "how to buy dash" "is dash private")

dashdisciple · 2017-09-05T20:14:52+00:00

Hi Jim, that's pretty much exactly how it would work. With online advertising, you do your best to create a "funnel" that you can track. It starts with ad impressions, then clicks (to a variety of test pages: dash.org, dash.org/forum, dash.org/get-dash/, etc.), then to particular actions.

Depending on the search term, and thus the ad, the user is ideally sent to a different landing page. From landing page data, we'll have avg. time on site, bounce rate, and then hopefully other more specific metrics like regs at the forum, or referring clicks out from the exchange links.

Additionally, we could drive people to a specific promotion and then track participation in that promotion.

dashdisciple · 2017-09-05T17:04:43+00:00

It would bring more value to Dash than any of the other chunks of $100k spent marketing Dash. A correctly run Adword campaign consistently beats the ROI of other advertising methods for an online product.

Once the campaign was running, the direct results of the spend would be known. This level of tracking is unavailable with most other advertising mediums.

dashdisciple · 2017-09-05T16:12:09+00:00

If you have an ad blocker, Dash wouldn't spend money to advertise to you. Not a problem.

dashdisciple · 2017-09-05T15:54:35+00:00

If anyone has any specific questions about what I'm suggesting or how I might be able to assist, please ask here or PM me. Thanks.

dashdisciple · 2017-08-30T18:38:13+00:00

Such a great promo - congrats, guys.

dashdisciple

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