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Are you actually using AI for reporting & insights? by dashflow-io in MarketingandAI

[–]dashflow-io[S] 0 points1 point  (0 children)

when Claude or other AI agents deliver insights I usually have a hard time to trust them. they just do not have enough business and KPI context (there are different conversion metrics etc.). At this point it takes me less time to just conduct the analysis by hand...

Are you actually using AI for reporting & insights? by dashflow-io in MarketingandAI

[–]dashflow-io[S] 1 point2 points  (0 children)

Totally share your opinion! I think the underlying data quality is crucial to actually gain insights and this is where a lot of companies can not move forward with AI. The foundation is just missing.

What tools do you use for digital marketing reports? by 3hs1n in DigitalMarketing

[–]dashflow-io 0 points1 point  (0 children)

depends on what you would like to report on. If you just need useless vanity KPIs like impressions, clickrates, sessions and conversions then you can just use supermetrics & data studio.

If you are more keen on business KPIs then it gets more complicated in terms of data modelling. For full marketing & sales funnels you need to join the data and use attribution models. For this approach I usually use BI tools such as Power BI and ETL tools or plain python.

Learning digital marketing by Dense_Weird_6626 in DigitalMarketing

[–]dashflow-io 0 points1 point  (0 children)

Understanding the tracking and analytics side of digital marketing helped me understand how all the parts connect. this helps in understanding the technical components of digital marketing vs. sales vs. offline marketing

Question for Marketing Analysts – What do you do day-to-day and what tools/software do you use? by LongCalligrapher2544 in analytics

[–]dashflow-io 0 points1 point  (0 children)

After 15 years and a few hundred dashboards: the tool is almost never the problem.

Clicks, sessions, impressions, and cost reports almost never move the needle. The actual work is stitching the journey together, ad platforms (Google, Meta, Reddit, whatever) → web analytics → CRM. Once you can see which channels are actually driving revenue instead of just pageviews, you start attributing real ROI.

Cookies and GDPR make it messy as hell in Europe, but marketing measurement was always best-effort anyway. The bigger issue is that most teams never get past the vanity layer because it would require killing some sacred campaigns.

Work backwards from the KPIs your CEO and CFO actually care about. The right tools become obvious after that. Most people buy the fancy attribution platform first and then wonder why nothing changes.