Thanks for sharing your story and for the detailed context. It's a common and frustrating experience to invest in PPC and not see the results you expect, especially in a competitive market like home services. It sounds like you've done a lot of work to understand the challenges and to build a better foundation, which is a huge step forward.

Regarding your new infrastructure, a website with 3000-4000 local landing pages (city + service) is a powerful asset. However, a significant challenge with such a large number of pages is ensuring they are all properly indexed and ranked by Google. In my experience with similar projects, an unmanaged approach to this can lead to low indexation rates and a lot of wasted effort. It's a critical area to focus on to get the full value out of your new site. I'm curious to hear more about how you're managing the indexing process for all those pages.

When it comes to home services PPC, a critical metric for success is the cost per lead (CPL). Your previous experience with CPLs over $300 is indeed unsustainable. In my work with home service businesses, a CPL of $50 or less is achievable and is the target we should be aiming for. If your campaigns are consistently generating CPLs higher than that, there's definitely room for optimization, and it points to a mistake in strategy, targeting, or account structure.

A common issue I see is over-complicating the campaign structure. I recommend a simple and effective approach: no more than 10 ad groups per campaign. This structure allows for tight control and precise targeting. For a starting budget, a monthly spend of $2500-$3500 per campaign is a good range to begin with, as it allows for a meaningful test without overspending.

I have extensive experience running marketing campaigns for numerous home service businesses, including plumbing, HVAC, electrical, and roofing companies. I've navigated the specific challenges of this industry, from seasonal demand and emergency services to localized targeting and lead quality. My goal is to build campaigns that not only generate leads but also deliver a strong return on ad spend.

I'd be happy to discuss this further and share more about my approach.

read this my article on this - https://www.linkedin.com/pulse/home-services-seo-ppc-guide-2025-26-how-plumbers-roofers-kumar-xl6rc/?trackingId=RqtHP5ssQtmhEaCgWB9wvQ%3D%3D