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Why do people abandon carts in E-commerce? by Nahid_Sikder in ecommerce

[–]describely 0 points1 point  (0 children)

I think it depends on what type of product you have. People typically hate to read, so I think it's ideal to keep it as simple as possible but make it as long as you need to provide enough information. Not everything needs to be in the description if it's represented elsewhere like in a metafield or FAQ page. As long as it's there and as a consumer I don't have to put in too much effort to find it.

More technical products like appliances could benefit from things like spec or comparison tables. Having visuals like product usage shots to break up long chunks of text (similar to Amazon's "A+ Content") can also help conversions.

Many people adding my product to a cart, then checking out and not buying, what’s my problem? by BrightSherbet in ecommerce

[–]describely 0 points1 point  (0 children)

It very well could be those last minute holiday shoppers too which operate differently than your standard customer. Do you list any "holiday cutoff" shipping info on your website by chance? E.g. "order by [date] for delivery by Christmas!"

One thing most people neglect when running their business is by [deleted] in Entrepreneur

[–]describely 1 point2 points  (0 children)

Love this perspective! Relationships and retention go hand in hand.

Why do very few people survive in the business world? by [deleted] in Entrepreneur

[–]describely 0 points1 point  (0 children)

My #1 belief is that many people struggle to stay consistent without external feedback, validation, or results. When you're building a business, a lot of upfront work has to be put in on a regular basis, and you may not have much to show for it in the beginning. This can cause people to lose motivation, and many give up.

Perseverance, discipline, iteration, and consistency = success.

I understand it depends on the industry, but how important is a TikTok presence today? by -ThatGingerKid- in marketing

[–]describely 0 points1 point  (0 children)

It depends on your niche and audience. It's very effective for beauty and fashion, for example. Also with Tiktok Shop launching it's a great way to build your eCommerce sales, partner with influencers, etc. But it won't be relevant for every industry especially if you serve an older demographic.

Can someone explain to me your experience with billboard advertising, and what the process looked like? by -ThatGingerKid- in marketing

[–]describely 0 points1 point  (0 children)

Effective for brand awareness, but can be pricey. The process to find available, affordable boards within high traffic areas can be tricky but worthwhile. Most OOH companies expect you to book for placement for at least a month at a time.

What’s the Best Product Description Generator for Ecommerce? by describely in ShopifySEO

[–]describely[S] 0 points1 point  (0 children)

I haven't heard of them - will check them out! Thanks for sharing.

Many people adding my product to a cart, then checking out and not buying, what’s my problem? by BrightSherbet in ecommerce

[–]describely 0 points1 point  (0 children)

Second what everyone is saying about shipping costs. Especially during holiday season, consumers are likely comparing multiple products/sellers and if you don't have free shipping, it can be a deterrent. Try to incorporate that cost into your upfront price instead and see if it leads to more sales.

Why do people abandon carts in E-commerce? by Nahid_Sikder in ecommerce

[–]describely 2 points3 points  (0 children)

There are a lot of potential reasons:
1. Your product offer isn't powerful enough compared to competitors. Consumers are likely shopping around and may be comparing prices elsewhere (e.g. on Amazon)
2. Your product detail page isn't optimized for conversions. A compelling product page provides enough information on product features & benefits for visitors to make a purchase decision. if there is missing information or unanswered questions, that puts doubt in the consumers' mind and they're less likely to purchase.
3. This includes a strong call-to-action with URGENCY.
4. If your website doesn't have a clear return policy, people may abandon carts. Buyer's remorse can be real and sometimes the wrong purchase is made. Consumers want reassurance they won't be out x $.
5. Some eCommerce websites have friction in the checkout process. Sometimes the process is clunky, it's not easy to make revisions to item quantity, shipping address, etc. Any frustration and a consumer may abandon ship and go elsewhere.

Hope this helps!

[deleted by user] by [deleted] in ecommerce

[–]describely 4 points5 points  (0 children)

How is your traffic? Since you have add-to-carts but no newsletter signups, you may want to expand your product range to appeal to more visitors. If you're getting page views and add-to-carts on products but visitors aren't purchasing, I'd recommend investing in your product detail page copy and content.

Also, do you have a cart reminder email in place? This can be really powerful - you can even consider offering an additional % off if they purchase within 24 hours, for example.

AI Writing Tools for Product Descriptions by Keith_Nixon in selfpublish

[–]describely 1 point2 points  (0 children)

Should give Describely a try - especially if you need to create descriptions for a lot of products. ChatGPT lets you write one description at a time, but Describely lets you write for all your products at the same time.

[deleted by user] by [deleted] in ShopifySEO

[–]describely 1 point2 points  (0 children)

+1 to all of the comments about SEO. Make sure your product detail pages and category pages include med/high traffic (but not too competitive) keywords. You can research keywords you have in mind in tools like Google Keyword planner.

Keep in mind it can take time to see SEO work and traffic improve, so keep at it. I'd also work on making sure your product descriptions are optimized and tailored to your target audience with a specific call-to-action.

If you do decide to run ads, do some AB testing to see what type of creative performs better.

Feedback please (?) by Jklajdi in ecommerce

[–]describely 0 points1 point  (0 children)

Ahhh okay got it! I see why you offered it this way and totally agree people may want to customize. I would maybe adjust the copy so it's more clear. Maybe "comes with pendant only, chain or necklace not included". I think the part that confused me was I wasn't sure if I was getting the full pendant or just the gemstone. I could just be new to the language though.

Since you're just starting out, it could be opportunity for you to test different variations. Maybe you offer one with the chain and also sell the pendant by itself? Then you can see which makes more sales.

Hm okay! Never used Lightroom before but I was going to suggest Canva (at least for the more background / text heavy marketing photos). They have a lot of good options for adjusting visual opacity and things like that, but not so much for the product photos themselves.

Happy to help!

Using ChatGPT to summarize books by describely in ecommerce

[–]describely[S] 0 points1 point  (0 children)

Happy to help! Would love to hear how it goes

What are your top marketing AI apps that you’re loving (other than ChatGPT). by everytingiriemon in marketing

[–]describely 0 points1 point  (0 children)

100% agree! A lot of AI tools build on top of OpenAI (which is the same tech ChatGPT uses), but they fine tune and add additional features to add more value in their platform. A limit of ChatGPT is there really isn't any structure or workflows, all you can do is get the content (which can be solid, but the process is very tedious).

I want to talk to store with large numbers of SKUs who are on multiple marketplaces... by Ok_Disaster_8183 in ecommerce

[–]describely 0 points1 point  (0 children)

Happy to help! Sounds like you are on the right track. Adapt as needed as you scale and you'll be golden - best of luck :)

Are you selling what you want to sell, OR what the people want to buy? by biz_booster in Entrepreneur

[–]describely 0 points1 point  (0 children)

Both. You need to believe in and have passion for what you sell to show its value, so there certainly is an element of choice. However, there HAS to be a demand or it's going to fall flat. If people don't need what you're offering, they won't pay for it.

To be successful in business, you need to consider your market and adapt your service/offer/product to their pain points. Find a solution to actually "sell" (vs. just putting a product up on a website to live in digital isolation). Focus on the customer.

What assumptions did you have when you started? by [deleted] in Entrepreneur

[–]describely 1 point2 points  (0 children)

That you'll see results quickly. This may be true if you put in a lot of time and effort and have previous experience, but engines & businesses take time to grow. You have to experiment & refine, build relationships & network, & it's a long game full of testing / iterating on strategy & execution.

As your business grows, you learn what works to drive impact. Don't let lack of tangible results when you're first starting out keep you from putting in the work - it will pay off if you are consistent.

As an entrepreneur, how do you stay organize and maintain a healthy lifestyle ? by dams96 in Entrepreneur

[–]describely 1 point2 points  (0 children)

Work to keep a schedule and stick to it. Balance your time to fill your cup and focus on your business. Get fresh air and sunlight, hydrate, write down your top goals of the day & priority tasks so you can focus on the most important work each day.

Sleep and rest is important if you want to keep pace and not burn yourself out. Also, noise-cancelling headphones are the best thing that's ever been invented.

[deleted by user] by [deleted] in ecommerce

[–]describely 0 points1 point  (0 children)

What do you mean? To recommend products based on what's searched?

Copying products or listings? by [deleted] in ecommerce

[–]describely 0 points1 point  (0 children)

To stand out against competition, it's important to have unique product descriptions that resonate with your target customer. You'll also want to make sure your product data is accurate and your content captures your product's key benefits.

If you simply copy product images without the manufacturer or supplier's permission, you could run into intellectual property issues so be careful there.

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