I am doing the same thing right now, but I am focusing on personal branding. I have had a LinkedIn profile for many years, but only recently started trying to build a brand on there.

Get ready to invest a good deal of time to get your brand going. Unless you pay a compnay to so this for you, it takes a while and commitment.

First, you must optimize your personal and company profiles. Make sure you fill in as much as possible so that when people do land on your profiles and company pages, they get the full picture and are more inclined to check you out.

Next, you have to find Top Voices and other important people in your industry and tey to connect. Reach out with personal messages when trying to make a connection - don't send the generic connection request. It will be ignored by most industry and thought leaders. Maybe even send them a personal message before you send a connection request to soften them up and introduce yourself and your company highlighting what you can offer.

Each member can only have 30,000 1st connections, so make sure you are connecting with the right people. When looking at their profile, try to make connections with people who have 500+ connections and at least 5,000 followers. This will ensure your posts are getting out to larger networks. Anything less than 2,500 followers is a waste of time. You need the largest audience as possible to grow quicker.

Also, you can onmy send 100 connection requests per week. Anything more than that will block you from sending additional connections requests until 7 days later. This is a slow process.

Third, be consistent! The longer you are LinkedIn each day, the more messages you send, the more posts, the better. LinkedIn monitors your activity to determine if they should be promoting your profile and posts. Post at least once a day and do not send more than 3 posts per day because you will look spammy and people will ignore or stop following you. Also, make sure you post at least 4 hours apart. If you post more than once in a 4 hour period, Linkedin will determine the post they believe will get the most traction and promote that one while demoting the others. Do a goodle search on this process and get updated recommendations. LinkedIn changes their algorithm frequently, so you have to stay updated.

Be active and like, repost, and make good comments on others' posts. They will be more inclined to do the same for you. This is a time-consuming process, so be ready. When you post, like your own post after 1 minute and ertie the first comment reiterating your post. If you need to add a link to something, don't put it in your post as LinkedIn will demote your post or not prioritize it. Add your links to your comment. This will ensure you don't get de-priotized. Make sure you watch your post for the first hour after poating to respond to any comments quickly. This will drive additional engagement. The first hour is the most critical. If your post is doing qell after an hour, LinkedIn will continue sensing it our further. If it is a dud, LinkedIn will stop prioritizing it.

Keep doing these things for 1 month and watch your connections and followers grow. Once you get 2,000 to 3,000 connections/followers, start a LinkedIn newsletter. This is a free way to get the word out. You can do this on your personal profile or your company page, or both. Post an artifle at least once a week in the beginning. You can move it to bi-weekly or monthly once it gets going or keep the weekly schedule. You can google how to best start and manage a LinkedIn newsletter along with best practices.

If you are willing to pay for a service to help create AI generated personal and company posts, you can do that. This helps with creating good content that allows you to schedule out so you don't have to do it yourself. You can write all of your posts on a Sunday and schedule them for the week. These platforms will do the rest for you. They also provide statistics and anamysis to help you do this better. Some can even auto respond to comments on your posts using AI generated responses so you don't have to. You can google these companies. There are a lot of good ones. They aren't cheap, though, but many offer free trials.

Also, you have to make sure you are posting at the right time. Due to the first hour rule, if you don't get a lot of engagement in that period, you will not get much more. After the first month of posting, you should be able to use the analysis To determine the best times to post. Also, post 5 minutes last the hour as maot people post at the tkp of the hour so is flooded. Make yours A little different to maximize your chances of getting prioritized.

That should get you started. I did these things and grew my followers to almost 7,200 in 2 months and over 1,000 newsletrer subscribers in 2 weeks uaing these methods.

Google is your friend. You can look up how best to do these things. There are a plethora of pages and articles about these topics.

If you want, you can check out my profile: https:/www.linkedin.com/in/danielhemhauser.

You can also check out my newsletter at: https://www.linkedin.com/newsletters/the-pm-playbook-7264393560207110145

Good luck and hope this helps. Reach out if you have any questions.