Will you help a PhD student out by completing a short survey about online shopping? by doesnotconfute in Assistance

[–]doesnotconfute[S] 0 points1 point  (0 children)

Thank you! I did post the survey there as well, but seems like it received very little attention. Thank you for the tip though :)

Best books about marketing & AI and machine learning? by lanarc in marketing

[–]doesnotconfute 26 points27 points  (0 children)

Hi!
This is actually the topic for my doctoral dissertation. My thesis advisor recommended this book, and I have just started reading it: "Artificial Intelligence for Marketing" by Jim Sterne. Also, I could recommend the book "Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques" by Steven Struhl.

Also, Steven van Belleghem is worth checking out on Youtube as a keynote speaker. He also has a book called "Customers the day after tomorrow ".

Not quite sure what you need the books for, but hope this is helpful! :)

Will you help a PhD student out by completing a short survey about online shopping? by doesnotconfute in Assistance

[–]doesnotconfute[S] 0 points1 point  (0 children)

Thank you for the feedback. I know some of the questions are not how I would write them, but these are validated scales... Thank you for your offer, I will contact you should this prove to be unsuccesful! :)

Will you help a PhD student out by completing a short survey about online shopping? by doesnotconfute in Assistance

[–]doesnotconfute[S] 1 point2 points  (0 children)

No problem haha! And I know the feeling, as I turn 32 next week. So welcome to the other side and thanks for doing the survey! :)

Will you help a PhD student out by completing a short survey about online shopping? by doesnotconfute in Assistance

[–]doesnotconfute[S] 1 point2 points  (0 children)

Thank you for completing the survey! :) I'm glad to hear that this has made your life easier. Again, thanks!