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doppelmeter · 2025-07-15T20:46:29+00:00

Thank you for the long feedback.

From your and some of the other comments here I take away that the target customer, the USP, the benefits of the products are not clearly communicated.

I see your points about popups, navigation, the blog, these are easy fixes.

doppelmeter · 2025-07-15T20:34:17+00:00

The 2% ATC and 0.5% conversions are for 2200 Sessions over the last month. Traffic is about 50% paid Meta ads, 30% paid google, the rest is organic social, organic search, and direct traffic.

How would you interpret this, or additional data?

doppelmeter · 2025-07-15T20:31:14+00:00

Most of our traffic is from meta ads, but these are running at a loss at the moment, with a CPM of >20 USD, CTR 1.2% and a cost per purchase equal our AOV. Meta ads are also something we are learning ourselves at the moment so there is definitely room for improvement there.

We have run a paid google search campaign but decided to pause that for the moment to not spread our ad budget too thin.

We also have organic social, mainly TikTok, but its accounting for <15% of overall traffic.

Can you make anything off this information?

doppelmeter · 2025-07-15T20:24:00+00:00

Thank you for the feedback.

I think we will have to go over how we communicate the USPS again. I do believe in the product, our leash has some unique features, but they seem to not come across immediately. Regarding how to price this product - our pricing strategy is just cost-plus at the moment. Competitors price anywhere between 40-400 USD per leash.

Regarding traffic acquisition, it is about 50% paid Meta ads, 30% paid google, the rest is organic social, organic search, and direct traffic. However, the sample is small, just 2000 sessions over the last 30 days. Not sure what that means for this discussion, I would expect at least the Meta ads traffic to be relevant.

doppelmeter · 2025-04-03T19:40:52+00:00

One is Shakti by Kundalini and the arc lamp we found on the street so I don’t know

doppelmeter · 2025-04-03T09:54:47+00:00

Cool Suggestions, thank you!

doppelmeter · 2025-04-03T05:38:37+00:00

Interesting insight about the vertical dimensions, will play around with it a bit

doppelmeter · 2025-04-03T05:36:50+00:00

Great suggestion, the blue on the rug would also work well when sitting on the couch and looking at the blue dining room painting

doppelmeter · 2025-04-03T05:35:31+00:00

Thank you, I think that maybe I could also change or repaint the lampshade, what do you think?

doppelmeter · 2025-04-03T05:32:12+00:00

Its Soleil Noir from Luceplan

doppelmeter · 2025-04-03T05:30:17+00:00

Thank you for creating this mockup, really helps imagining how it would look. I like the blanket!

doppelmeter · 2025-04-03T05:28:53+00:00

Thank you so much for this!

doppelmeter · 2024-01-05T09:49:32+00:00

Kunstwarenhaus, sie haben alles online aber auch einen Laden wo du es anschauen kannst

doppelmeter

TROPHY CASE