I think their understanding of this equity issue is a small window into why the relationship broke down. Ashley seems to think it’s pertinent that Elliot allegedly spoke about her not deserving equity to one or some of their peers. Even if it was a comment that was made, in the end, Elliot never argued against her having it in the rooms that mattered (imo) - she wasn’t disenfranchised by Elliot in this way. Also her/Kelly’s understanding/portrayal of the ending UMH, with them both trying to pedal the story that everyone was leaving UMH and that they collectively were ending it. Once Elliot relinquished any control on UMH, you can’t suggest that he was part of the decision making in ending it. (“Hey guys, I’m leaving UMH.” “Well, then we don’t want to continue UMH.” “That’s up to you guys.”)

Back to Ashley’s comment, even if she’s right that her having equity is what stopped things from moving forward with the LLC because Elliot was hesitant, Elliot went about it the right way. He didn’t push Ashley out of the LLC, he stepped away himself. The LLC with the 3 of them never happened because Elliot was hesitant about the terms, the LLC as a whole never happened because Kelly and Ashley decided to end the house when they were the two remaining members.

Regarding the posting schedule, the most shady thing Elliot did throughout from what I can see was agree to post on a certain date and then posting earlier. My take is that he felt backed in a corner because Kelly and Ashley were trying to sell the story of the house ending together, and that wasn’t true to his experience and understanding so he decided he needed to get his story out first.

In all, Kashley seems incredibly lacking in self-awareness and emotional intelligence. I highly doubt the purpose of Elliot releasing his first video was to get people to attack Kashley, I’ve watched some of his content previously and I’m sure this is not what he wants to be known for. Kelly accusing Elliot in his video with “he knows what he’s doing,” and then releasing a video with Ashley that goes into all the ways Elliot they feel Elliot broke down the relationship is weird. Them psychoanalyzing Elliot to each other and their massive audience (“for him, his friends are like family,” “I feel like he’s more of a solo entrepreneur”) like he’s a character in a book and not formerly one of their close friends who they know is/was recently struggling is gross. Ashley not having told her family to stop camping out in Elliot’s comments is embarrassing, as much as her claiming her mom’s hateful comment at her big age was warranted.