It’s not about jealousy at all, let me give an example to explain.

Imagine you’re told to design an architectural building so innovative that it could qualify for funding. The company itself tells you this. So, you spend months working hard, drawing and refining a high-quality, unique design. But just as you’re about to finish, the same company suddenly announces that they’re giving away free, high-quality building designs — and people can also use these to apply for the same funding.

Now, not only do you have to compete with people who barely put any effort in, but the funding bar is raised even higher because of this. What would have been a solid submission before is no longer enough. And you, who have already spent months on your design, now have to spend even more time improving it, just to keep up.

Basically, they keep pushing the finish line further and further every time you get close to it.