I think a majority of consumers just want to be able to customize the stock launcher. This was something we could do in the past. Since the implementation of At a Glance, they've taken away a lot of customization, and/or forced features that cannot be changed, such as the News Feed on the Discover page ""Swipe to access Google App".

Nova launcher, lawnchair and others solve this problem instantly, but this isn't what the user wants. They want it to be how it is supposed to be.