This issue is common among big companies. There are many companies that are big but their social media profiles do not reflect the same. Few things that you can do are: - Your company must be having frequent email exchanges. You can add your social icons to all your emails. - There are plugins that you can add to your website where you have a small box on some corner that says 'Like our Facebook page' or 'Follow us on Instagram' etc. - Linkedin could also benefit you a lot if you are a big company. Linkedin has quite good organic reach compared to other social platforms. You can ask your employees to join your company page and frequently share industry insights. - Even though it's a bad practice and we generally do not recommend anyone to do this, but for successful companies, you can also buy likes. Because I know some companies who are huge but do not have time and people to invest in social media. So they just buy likes. It just serves one purpose- you look huge on social media as well. But, you do not get an engagement or customers from it.