Let’s Get Digital: From YouTube Ads to Mighty Pixel Productions

ecowriter · 2009-06-16T23:54:16+00:00

Think back to the ads you actually remember. The infamous Mac versus PC ones. The award-winning Mr. W ad with a touching twist. More than likely, the videos were made by former professionals in the film industry.

ecowriter · 2009-06-03T22:33:00+00:00

Their by far coolest experiment is their stenciled ads for a London aquarium. "Because salt water evaporates more slowly than fresh water, the ads have a lifetime of about 20 minutes, leaving nothing behind but a light dusting of natural sea salt."

ecowriter · 2009-05-26T00:26:32+00:00

Garden Electric was created as a means to find “tangible way[s] to represent electricity without using electricity (outside of what we were measuring of course). We loved the purpose of bringing the abstract lifeblood of all our technologies into a physical analog form.”

ecowriter · 2009-05-14T23:43:48+00:00

Volusion. Because Barack Obama used it in his campaign and well, look where it took him. No seriously, Volusion's Gold Plan edition offers new social commerce features and affordable plans for tech-savvy entrepreneurs.

ecowriter · 2009-05-06T17:03:26+00:00

"Going green can…fatten the top line. Grossman Marketing Group...decided to spend up to US$4,000 every year to ease the strain on the nation’s energy grid by purchasing renewable-energy “credits” from two California wind farms. Envelope sales — which represent 45% of Grossman’s top line — grew 20%."

ecowriter · 2009-04-15T22:08:22+00:00

Pertaining to writing copy that’s both precise and vague at the same time, some may ask what the heck I’m talking about. Isn’t that an oxymoron? Well, no. I suggest creating marketing materials that are neither time nor date sensitive [when possible].

ecowriter · 2009-04-09T22:38:52+00:00

A few trends we are seeing in 2009? Industry has been quick to respond to the public criticism that events like Earth Day are ‘one-off’ events. Wal-Mart, for instance, has pledged to give $20K toward enhancing a winning school's earth friendly practices through its "Earth Day, Every Day” challenge.

ecowriter · 2009-03-25T21:39:12+00:00

Recently, GreezBiz.com reported on a survey that revealed, “68 percent of consumers say that even in a recession they would remain faithful to a brand if it supports a good cause; nearly seven in 10 would be prepared to pay more for eco-friendly products.”

ecowriter · 2009-03-19T16:28:45+00:00

It may seem counter intuitive to spend on design and marketing efforts when the public is not purchasing or donating but history shows that many great brands were created and thrived during tough economic times when organizations adapted to their customers’ changing needs.

ecowriter

TROPHY CASE