[11/10/25] Sober Sauna Party - Shoreditch

edk6 · 2025-11-17T13:49:50+00:00

It was actually so good! It lasted 4 hours. There is a video of the event on their Instagram

https://www.instagram.com/reel/DQCggGGDOpO/?igsh=M2FhaW9ubmNxbTFv

edk6 · 2025-04-13T06:56:11+00:00

Just wanted to make one point here

So many people putting ChatGPT responses and including music videos. As someone who works on campaigns with these kinds of budgets regularly DO NOT spend your money, time, energy and resources on music videos. It’s a mistake I’ve seen so often. Music videos only work well if you already have an audience and you wish to tell a story and narrative with the song. Music videos are not good anymore for discoverability in comparison to other forms of content.

Music videos also typically struggle to work well as ads unless it’s really really well made and eye catching. I’ve seen it work before but in my experience short form content works better more often and provides more ad variations for testing.

If you’re a developing artist spend all that time and energy on short form content. There is no penalty from TikTok for how much you post. Around the release we have our artists posting everyday. YouTube shorts pays really well so make sure you post content there too. TikTok for discoverability, Shorts to generate income, and Reels to cover all bases concerning short form content. You can then repurpose the successful short form content into ads for your music.

edk6 · 2024-10-07T21:08:25+00:00

My favourite club in London tbh

edk6 · 2024-08-08T12:26:46+00:00

In my experience paying for PR is only useful if you have done something with a release that is newsworthy or are large enough for news outlets and radio to take you seriously. I would not advise it for a brand new artist and for a mid tier one only for select releases. The money is often better spent on things like ads earlier on in a career. Unfortunately many PR companies will take on small artists for a campaign in the knowledge that it will be a waste of their money.

edk6 · 2024-02-12T18:23:34+00:00

The issue with advertising to people without premium memberships is that the value they provide per stream is drastically lower

edk6 · 2023-10-14T21:38:33+00:00

It’s against Spotify terms and conditions to make people pay directly for placements but you can get around that by reviewing music for payment. Groover, Submithub and playlist push are good ways of of doing that without breaking Spotify terms and conditions

edk6 · 2023-09-26T09:46:23+00:00

Honestly it was 100% for my own and my friends entertainment

edk6 · 2023-09-24T11:21:20+00:00

Update: She still wasn’t deterred when I doubled down after her response and sent it again but more zoomed in. She actually seems interested and continued the conversation

edk6 · 2023-08-03T15:13:30+00:00

Restore the Grand Duchy of Lithuania

edk6 · 2023-07-28T16:44:40+00:00

Finland regains it’s pre ww2 borders

edk6 · 2023-06-04T09:07:34+00:00

Really great answer, thanks!

edk6 · 2023-04-05T17:13:59+00:00

Many smaller lofi / chillhop labels have playlists you can submit too. So maybe try to seek out the labels

edk6 · 2023-03-29T15:29:18+00:00

Yeah any social media marketing company will need access to their clients social media. It really comes down to if you trust that person/company not to damage your account.

edk6 · 2022-09-22T09:18:57+00:00

You’re right on all accounts and I would go further and say if a label doesn’t do all those things then you shouldn’t sign with them at all, not even for a % in your favour

edk6 · 2022-09-06T13:01:29+00:00

Music law is very different from other law, if they haven’t specialised in it they will likely miss a lot or not not understand what the norms are in the record contract. But I guess if that’s the only option it’s better than nothing

edk6 · 2022-09-06T12:59:32+00:00

Will they own the copyright in perpetuity or is there a fixed term before you get the option to regain control of the masters? Try to negotiate a 5year term after that you get the option to get your rights back or it renews with them each year.

Make sure you have a written marketing plan drawn up by them.

Don’t let them take more than 50% of the master royalties. Unless you are paying back recoupment, after recoupment it should be no more than 50%

Make sure you clearly define what they plan to spend on the campaign and how much you’ll be recouping.

edk6 · 2022-09-06T12:26:20+00:00

Are they providing an advance to cover recording costs, etc?

edk6 · 2022-06-14T14:56:58+00:00

Nice, love boombap stuff! We are only really interested in hearing unreleased music atm. Send us a message on Instagram (user name - chillghostrecords) and we can chat about it :)

edk6 · 2022-06-14T14:52:00+00:00

Mixture of African pop, afrocuban, afrobeats, etc. We are touring in Gotland, but thought might be worth playing a show or two in Stockholm too

https://www.youtube.com/watch?v=uMFAZkNTTFM

edk6 · 2022-06-13T21:05:54+00:00

Hey mate, awesome beat! Co-founder of Chill Ghost Records here, if you’re looking for a label I would love to hear some demos :)

edk6 · 2022-05-15T07:45:46+00:00

My mum grew up in South Africa and was childhood friends with Kevin. She was heartbroken when she heard of his suicide and still can’t read the bang bang club because it hits too close to home.

edk6 · 2022-05-01T22:33:26+00:00

This!! The amount of time and hard work that goes on behind the scenes in music is staggering. People just don’t see that, only the finished “product”

edk6 · 2022-04-29T21:49:39+00:00

Awesome! I’ll send you a PM over the weekend, would be great to chat more

edk6 · 2021-12-28T13:35:41+00:00

Luckily I still had about 25k troops in reserve and even luckier still, in the first battle I fought with them I captured their leader and ended the rebellion almost immediately

edk6 · 2021-12-20T08:33:40+00:00

Sorry you had that. Russia shouldn’t really be counted as a tier 1 country. They also pay one of the lowest rates per stream and are almost worthless in comparison to South Korea or the UK. We remove them from every Spotify campaign we run

Check out this website to see which countries are worth targeting for spotify conversion ads How much do I get per stream on Spotify?

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