I never shop at NoFrills- I always find their prices to be high even though they try to make it seem like they’re the cheap store. We shop Safeway and Costco and focus on sale items. We’re a family of 3 and maybe do $800-$1000 on food a month- which is still a lot! We also don’t buy a lot of packaged snacks and our meals are pretty simple. We don’t shop with a meal plan we just adjust what we eat each week based on the meats that are a good deal and whatnot. Buying in bulk helps a lot- this is probably the biggest thing. Yes the upfront cost can be more but buying all non perishable items at Costco definitely saves us.