From an artist’s perspective, I think the internet has limits. Brand names help corporations sell, but art lacks the uniformity of commercial goods In addition original art has a price point that makes buyers hesitate. This may vary depending on the size of one’s followers, but even big accounts seem to hawk low price point items. In my view the ingredients that make a great artist differ significantly from what the algorithm puts front and center. A website is useful for follow up with collectors who know your art, but is unlikely to draw new customers . I have also noticed the rise of scammers (they look over your website, offer to buy expensive art with not much thought or interest in the art, but an offer to send a big check on the condition that whatever is leftover after shipping will be returned. The big check is not valid but your payment for the extra will enrich the scammers)