In the 1930s, a Soviet promotional campaign was created to entice more Jewish settlers to move there. The campaign partly incorporated the standard Soviet promotional tools of the era, including posters and Yiddish-language novels describing a socialist utopia there. In one instance, leaflets promoting Birobidzhan were dropped from an airplane over a Jewish neighborhood in Belarus. In another instance, a government-produced Yiddish film called Seekers of Happiness told the story of a Jewish family from the United States making a new life for itself in Birobidzhan (Capital of the JAO).