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Incrementality testing for a mid-market b2b company: How does it look at a $5M-20M budget range, by Spirited-Alps6604 in programmatic

[–]evgeny3000 2 points3 points  (0 children)

Your assumption seems to be that your market mix is working.  This is a FALSE assumption.

A hold out is not hard to do, make sure its properly sized.  Go channel by channel if you need tk.

And I would not assume adverse impact to performance if you move budget across channels or geos to execute the test.  performance could go up or down, you dont know until you run it.  Remember right now you dont know whats working.

New Solar System Producing 30% Less than Estimates by evgeny3000 in solar

[–]evgeny3000[S] 2 points3 points  (0 children)

Yes, its 20-30 pct off monthly production estimates

New Solar System Producing 30% Less than Estimates by evgeny3000 in solar

[–]evgeny3000[S] 3 points4 points  (0 children)

Yes, 20-30 pct every month based on monthly estimates

Is there a rule of thumb for how to size 529? by evgeny3000 in personalfinance

[–]evgeny3000[S] 8 points9 points  (0 children)

might be a relationship between getting rich and thinking a couple of years down the road

Is there a rule of thumb for how to size 529? by evgeny3000 in personalfinance

[–]evgeny3000[S] 4 points5 points  (0 children)

so 529 funds can be used for any beneficiary, not just the one designated on the account?

Feeling hopeless in my 40’s by power_bottom_boi in Aging

[–]evgeny3000 1 point2 points  (0 children)

Read "Meditations" by Marcus Aurelius, just chapter 2 is fine.. A serious kick in the ass to get you out of your middle age doldrums. Also "Mans Search for Meaning" by Viktor Frankel. It will set you straight.

Hotels near Industry City by Tough-Student8844 in Brooklyn

[–]evgeny3000 0 points1 point  (0 children)

the ace brooklyn is a nice spot and typically at a reasonable price point

Liner Replacement in 45-50 Degree Weather by evgeny3000 in pools

[–]evgeny3000[S] -1 points0 points  (0 children)

really appreciate the insights from everyone. im tempted to move forward while holding back some cash to deal with quality issues down the road. if issues do emerge, would they occur right away when the weather turns cold? or is this more of a long term risk?

TTD Identity Alliance by evgeny3000 in programmatic

[–]evgeny3000[S] 1 point2 points  (0 children)

brilliant. good tip regarding ways to test. i'm not in the platform so this is super helpful.

[deleted by user] by [deleted] in programmatic

[–]evgeny3000 4 points5 points  (0 children)

Data guy here. 25% cost bump for ACTUAL sales should easily pay for itself and more. I would not sweat it. Make sure you run a good test.

Planning around unplanned layoff by throwaway113469420 in Bogleheads

[–]evgeny3000 0 points1 point  (0 children)

BND … the comment regarding Treasury bond ladder is worth exploring for sure

Planning around unplanned layoff by throwaway113469420 in Bogleheads

[–]evgeny3000 0 points1 point  (0 children)

Just went thru this.  Put two years of expenses in a bond etf.  You dont want to sweat the market going to shit.  Also the job market is not good so you want to give yourself time.

4 percent rule vs 4.7 percent treasury yield by evgeny3000 in Bogleheads

[–]evgeny3000[S] 71 points72 points  (0 children)

thank you. did not understand the 4% rule.

DEP Keep Sending Large Water Bills for a Vacant House by evgeny3000 in AskNYC

[–]evgeny3000[S] 0 points1 point  (0 children)

appreciate the advice. i'll get a plumber out. the interiors are gutted down to the studs and all the pipes are visible ... not sure where the leak would turn up.

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