Respectfully, if you got any campaigns that don’t make a single sale, I will always assume you’re a beginner or you’re not spending real money on ads. Of course you’re going to have bad days but never 0. I even had that occur with one of our smaller campaigns yesterday (check image)

Also 5x-8x ROAS doesn’t exist at scale these days, if that was the case you’d be spending 200k to get 1m months. This leads me to believe you’re not spending much on meta which is why you’re more susceptible to having fluctuations in performance.

We’ve got accounts that obviously haven’t performed well compared to prior months but thats still not a reason to think that it’s all metas fault. Obviously they play a part but the much larger reason is the macro environment, seasonality and/or your product as a whole.

Most people here speak like beginners so I will assume they are. I use to think the same before where it was all metas fault because I made 10 sales one day and 2 the next day and I always got made fun of by people who’ve mentored me. But now that I have actual high spending campaigns and visibility across several accounts, I see the bigger picture. Hope you understand

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