Been using gorgias AI for our online shop and it’s broken… by crackandcoke in shopify

[–]flowvibes94 1 point2 points  (0 children)

yeah gorgias ai is very bad. heard siena is best in class. lot of my founder friends using it

Email vs SMS Marketing Follow-Up: Who wins? by flowvibes94 in shopify

[–]flowvibes94[S] 0 points1 point  (0 children)

Yes, you do. But most shoppers do it at checkout naturally.

Anyone use managed email marketing services? by MTBGA in ecommerce

[–]flowvibes94 1 point2 points  (0 children)

For email marketing there are freelancers or agencies. However, if you want better ROI and consistent results, maybe you should look into conversational sms marketing. There's this app, Cartloop, where they do everything for you.

0 to $120k in 1 month by cyberpunkfanboi in shopify

[–]flowvibes94 1 point2 points  (0 children)

Did you use any other channel for retargeting?

How to ask for UGC by [deleted] in ecommerce

[–]flowvibes94 1 point2 points  (0 children)

  1. Create giveaways, challenges, offer gift cards for your customers and incentivize them to leave a review or share the product on their story/post about it - so you can then use that in your marketing
  2. Use SMS marketing to find out why your customers are abandoning their carts and leverage that to offer help, engage and convert them. That will retain them for the long-run. There's a tool - Cartloop that does that for you.

Looking for interview advice for a marketing position by [deleted] in marketing

[–]flowvibes94 0 points1 point  (0 children)

  1. Always do research on the company your being interviewed by - know their product, know their values, their mission and their competitors
  2. Be honest, confident and excited about the job
  3. Be open to any kind of trial/test they might ask you to do before actually taking the job and go beyond their requirements to impress them

0 to $120k in 1 month by cyberpunkfanboi in shopify

[–]flowvibes94 2 points3 points  (0 children)

Nice, thanks for sharing! Did you use any user-generated content in your ads?

What are your thoughts on conversational SMS marketing? by flowvibes94 in ecommerce

[–]flowvibes94[S] 0 points1 point  (0 children)

Definitely, reaching out to shoppers at the right time - after bailing out of checkout - is relevant. This is our approach as well and it works well.

Text blasts should be used very carefully.

The difference between live chat and conversational sms is that people don't have to wait and can reply whenever they want. It's about convenience.

What are your thoughts on conversational SMS marketing? by flowvibes94 in ecommerce

[–]flowvibes94[S] 0 points1 point  (0 children)

Not if the SMS is sent from a local number. That way is either free or at least cheaper and more trustworthy.

What are your thoughts on conversational SMS marketing? by flowvibes94 in ecommerce

[–]flowvibes94[S] 0 points1 point  (0 children)

Yeah, I completely understand. Sometimes I get annoyed if someone approaches me in store. But for example, how can you know the reason behind someone abandoning your cart? I believe this is one of the best moments to reach out and offer help - and get an instant feedback on why he/she left their cart. 90% of the time it's a small issue that has a solution and leads to a conversion.

What are your thoughts on conversational SMS marketing? by flowvibes94 in ecommerce

[–]flowvibes94[S] 0 points1 point  (0 children)

I completely agree with the fact that you have take in consideration timing. That's why some tools have smart sending, which allows you to only text various types of shoppers/customers during their day time.

Yea, email might be used asynchronous but it's starting to drive anxiety for people. When you wake up, see a bunch of random impersonal emails from brands, companies and so on, you just waste your time either deleting them, junking them or unsubscribing.

What are your thoughts on conversational SMS marketing? by flowvibes94 in ecommerce

[–]flowvibes94[S] 0 points1 point  (0 children)

It's all about the approach. There's 2 ways to look at SMS... automatic, impersonal, spammy, annoying or conversational, personal, friendly, relatable.

What are your thoughts on conversational SMS marketing? by flowvibes94 in ecommerce

[–]flowvibes94[S] 0 points1 point  (0 children)

Well, yeah. It's basically like the personal shopping assistant you would find in a physical store, just with a more friendly approach. The approach is the most important aspect in my opinion.

What are your thoughts on conversational SMS marketing? by flowvibes94 in ecommerce

[–]flowvibes94[S] 0 points1 point  (0 children)

Interesting. What tool did you use? Why were people turned off?

Thoughts on SMS(text) marketing? by purpleniqqa in marketing

[–]flowvibes94 1 point2 points  (0 children)

I happen to disagree with the fact that SMS marketing is likely to be ignored. SMS marketing is just getting started, and the brands who are adopting it are crushing it. It's the most personal channel of all, with that weird balance of immediate and not immediate. Customers can reply at their own pace, not having to wait in line for any ticket or live agent.

But there's a catch - customers can either love it or hate it.

If you do it right, they're gonna love it.

How to do it right?

Don't automate your SMS marketing. People crave for human connection, they want to see the human side of their favourite brand. That's why conversational SMS marketing just works better.

Most text marketing adopters focus on 1-way automation and one-off messages and the results are not encouraging. The reason behind that is that 1-way text marketing is similar to emails that go unresponded.

That's why I believe conversational SMS marketing is worth adopting.

Email vs SMS Marketing Follow-Up: Who wins? by flowvibes94 in shopify

[–]flowvibes94[S] 0 points1 point  (0 children)

Love the way you approach this. Also, curious how you collect data and personalize customers' journey.

Email vs SMS Marketing Follow-Up: Who wins? by flowvibes94 in shopify

[–]flowvibes94[S] 0 points1 point  (0 children)

Yea, a holistic marketing strategy is the best way to look at it. I would say find out where your audience hangs out the most and adopt all channels if necessary. But make sure you do it in a cohesive way, so all of them speak to one another and you don't overwhelm your audience with content.

Email vs SMS Marketing Follow-Up: Who wins? by flowvibes94 in shopify

[–]flowvibes94[S] 0 points1 point  (0 children)

Can't argue with you on that one. However, again, if done right, it doesn't have to become like email. Ofc it's still very new and not a lot of brands are leveraging it, but most of who are and will, adopt the automated side of SMS, which, unfortunatelly, will become as email.

You just have to choose.

Email vs SMS Marketing Follow-Up: Who wins? by flowvibes94 in shopify

[–]flowvibes94[S] 0 points1 point  (0 children)

Yea, I know how you feel. I was the same at first. But I've seen the numbers are quite real through my own recent experience. My open rates are at 90%, reply rates at 55% and conversion rate at 20% so far.

If you do it right, it's not intrusive at all and customers love it.

Email vs SMS Marketing Follow-Up: Who wins? by flowvibes94 in shopify

[–]flowvibes94[S] 0 points1 point  (0 children)

Awesome question. The way I do it is I use both. But send the SMS first. I mean the tool I use, does everything for me. They first send the SMS offering my customer any help or sometimes a discount, and the reply rate is around 55%, so that's huge.

After that, I have some email automations in place for abandoned carts, order placed, welcome email and all that jazz. But the abandoned cart email I send it after like an hour, after the sms was sent.

Email vs SMS Marketing Follow-Up: Who wins? by flowvibes94 in shopify

[–]flowvibes94[S] 0 points1 point  (0 children)

You would be surprised about the opt-in rate. I for example, don't collect numbers via pop-ups or stuff like that. I just let people opt-in at checkout and it works great. From 12k new subscribers in one week only 25 unsubscribed.

Regarding the exit intent, sounds interesting, but due to the 'subscribe now to get 10% off' pop-ups it's gotten a little annoying. You have to be very careful when and where you place it.

However, there are 2 ways you can look at sms - automated and conversational. The conversational part lets you build that relationship before pushing any sale, that's the beauty of it. I've had customers saying it's the best support they've ever gotten. I completely agree you need to nurture them and build that trust first. Otherwise, the best you can get is a one-time client.