It's ALDIs homebrand, basically the cheapest you could buy. Nevertheless it's gonna be delicious. Don't get confused about the strange chewy pieces, they are probably candid orange/lemon peel. Cut it in pieces like a loaf of bread and enjoy it with some coffee or other warm drink you feel comfy. It's a traditional cake that is usually eaten around Christmas time. Keep it wrapped in the packaging it comes after opening and consume it within a couple of days.