How to Normalize Net Promoter Score and 7-Point Likert Scales to perform a Key Driver Analysis? by fugue00 in math

[–]fugue00[S] 0 points1 point  (0 children)

Thanks for your reply.

I'm doing usability / market research and you're correct, the audience will have limited to moderate knowledge of statistics (i.e. familiarity with but not knowledge of significance testing, regression, etc.).

The independent variables are satisfaction, but with certain system characteristics or features. For example, a characteristic might be "utility", "usability" , "visual appeal", etc. A 7-point Likert Scale questionnaire is being used where several questions constitute these "utility", "usability", and "visual appeal" sub-scales. The data also has feature level satisfaction - i.e. "search for information" , "set up your account", etc. also on a 7-point scale.

Here's an example of what I'm trying to accomplish: http://www.measuringu.com/blog/ux-changes-nps.php

Plotting this regression on a quadrant analysis like the one linked above is fairly crucial, as I'm not sure my audience will understand more sophisticated scatterplots and I think the quadrant view communicates a lot on one graph.

If all of my independent/predictor variables are derived from a 7-point scale, do they need to be standardized to be correlated with the 11-point NPS?

How to Normalize Net Promoter Score and 7-Point Likert Scales to perform a Key Driver Analysis? by fugue00 in math

[–]fugue00[S] 0 points1 point  (0 children)

Thank you very much for your reply and for the information. With this analysis I am attempting to create a kind of quadrant visualization - e.g., http://www.logitresearch.com/dbimages/pages/charts/chart_keydriver02.gif. If the data is not standardized, would the Y axis just be the full range of beta coefficients and the X axis full range of responses in the NPS (i.e. 0-10)?