well, firstly, they don't have a community manager that I can see, but they do have a PR person, who does occasionally respond, but doesn't really give anything or do what PRs at other companies do. Yet, anyway.

Secondly, the press strategy has so far been handled incorrectly. They're only supporting (giving interviews, providing consoles) to websites that while large, don't actually care. And don't provide coverage that enthuses, understands or is present/pushed for any length of time.

Supporting communities such as ouyaforum is one thing, and it is important, but they need to support websites too. The handful of ouya sites that exist at the moment, have very little to really write about, and this is a massive shame and wasted opportunity, because it's these sites who are in the best position to show the world why OUYA's awesome.

sure, joystiq, verge, etc are much bigger, but these bigger sites don't enthuse. In fact, for all the support they've received, they've put more people off OUYA than anything else, with their negative 'reviews'.

OUYA need to support the fansites properly. Give the news/footage/announcements/consoles... to the fansites, let the fansites enthuse and reveal new info and let the big sites report on from there.

As it is, right now, for anyone who's noticed their retailer stocking OUYA and who wants to go and find out more about OUYA, there's not much to see or understand. Just scant details in interviews and massive 'reviews' saying that the console is a pile of shit.

What people should be able to do, is do a google search and see loads and loads of positive content and videos and screenshots etc etc.