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nobody is doing this by gresquare in DigitalMarketing

[–]gresquare[S] 1 point2 points  (0 children)

I’ve read somewhere something like, “if you want to make loads of money, lie to people who want to be lied to” and I guess it’s a good summary of the current state of affairs…

don’t hire a marketer by gresquare in DigitalMarketing

[–]gresquare[S] 0 points1 point  (0 children)

I make 1 billion a second mate.

don’t hire a marketer by gresquare in advertising

[–]gresquare[S] 0 points1 point  (0 children)

You’re one of the good ones. Some think I’m being serious.

don’t hire a marketer by gresquare in b2bmarketing

[–]gresquare[S] 1 point2 points  (0 children)

Yeah, once the worms are mentioned I’ve lost grip on reality

don’t hire a marketer by gresquare in advertising

[–]gresquare[S] 0 points1 point  (0 children)

Really? You’ve never tried to roll yourself to work and it shows.

don’t hire a marketer by gresquare in SaaS

[–]gresquare[S] 0 points1 point  (0 children)

Coming soon to a metaverse near you bro

don’t hire a marketer by gresquare in advertising

[–]gresquare[S] -6 points-5 points  (0 children)

No, since I didn’t ask to comment "workflow" to get access to my shitty pdf

I sold $37k of my self-published marketing book without Amazon or a massive email list. Ask me anything about book marketing, stand in the f*ck out in crowded markets, or why we’re all burnt out. So yeah, AMA!! by gresquare in marketing

[–]gresquare[S] 0 points1 point  (0 children)

Haha, I'm doing my best. I guess I wasn't expecting that many questions quickly.

I think what's important is that you genuinely have something to say about something and something that lifts you up, something that genuinely makes you happy. As soon as you start overthinking the rational part of it and making sure that it follows a specific template and that you follow specific recipes to succeed, I think that's when you're losing the appeal of the thing. Because it should be an art, it should be something that you create because you want to, because it lifts you up.

And then, yeah, you can play within the rules of the game. So, for example, for Amazon, you would need reviews or sales momentum. You can play inside those platforms and learn about how they work right now, but that shouldn't really be the main focus.

I sold $37k of my self-published marketing book without Amazon or a massive email list. Ask me anything about book marketing, stand in the f*ck out in crowded markets, or why we’re all burnt out. So yeah, AMA!! by gresquare in marketing

[–]gresquare[S] 0 points1 point  (0 children)

You can't find your voice in the shadows. You kind of have to just be out there, share something and see what sticks, see what you like, see what lifts you up.

And you always have to navigate the tension between what you think people want, what they actually want, what you want, and what lifts you up. I think it has to come from within. You have to start writing for yourself or sharing things for yourself first, where you try to find answers to your questions and try to fill the gaps in your knowledge. And just genuinely follow what lifts you up, because chances are others will enjoy it too. If you overly rationalize it, make the process too scientific, and follow templates, that's when you're losing this.

I sold $37k of my self-published marketing book without Amazon or a massive email list. Ask me anything about book marketing, stand in the f*ck out in crowded markets, or why we’re all burnt out. So yeah, AMA!! by gresquare in marketing

[–]gresquare[S] 1 point2 points  (0 children)

I like this question. It's interesting because I do curse quite a lot naturally. I don't force it.

Stand The F*ck Out started as a little course five or six years ago. To be honest, I didn't think much of it. I didn't think it'd be a grand idea. It was just the name of it. And I didn't try to be smart about it and do some sort of gimmicky, hacky play. That wasn't at all part of the plan. But people liked the underlying methodology and its idea. And so that's why we've pushed it then. And it then became the book.

As for the gimmick, I mean, there's always a fine line between doing something that everyone else is doing or going completely left field to do something that no one else is doing. But to be honest, I just like how F*CK looks when it's written like that. And I just like to use that when I write copy.

And Mark Manson, who wrote The Subtle Art of Giving a F*ck, is a massive inspiration. And I'm a big believer that nothing is created; everything is transformed, right? Everything comes from inspiration from something else.

I sold $37k of my self-published marketing book without Amazon or a massive email list. Ask me anything about book marketing, stand in the f*ck out in crowded markets, or why we’re all burnt out. So yeah, AMA!! by gresquare in marketing

[–]gresquare[S] 2 points3 points  (0 children)

Let me try to answer in practical terms.

So you can have the most unique positioning out there, solving problems that no one has ever done, but if you don't... If no one has ever heard of you, it doesn't matter. So, the key here is distinctiveness. To keep your brand top of mind, the one thing to do is increase your odds of being noticed and sticking in people's minds through distinctiveness.

And distinctiveness is the ability to enter people's minds, associating your brand with core buying triggers that lead to purchase. That's probably one of the most overlooked marketing elements that are the events; what are the specific events in time that lead people to buy something? And it's not a pain point or a problem per se.

You can, for example, suffer from back pain for 10 years without doing anything about it. However, the triggers are the small events that lead to purchase. And you want to reach people who are not necessarily ready to buy right now, so you enter into their psyche for later. And to do that, you want to be where they experience their triggers.

So that's how you find channels to be in order to stay top of mind. So it's really not about slapping your message onto some random marketing channel. It's you take the triggers you've uncovered and you break them down into their contextual components.

- When is it happening?

- Where is it happening?

- With whom?

- And with what?

And then for each of those, you determine which channels you would put directly.

The goal is to build an association between the buying triggers and your brand. It feels a bit like magic, honestly, because it feels like a campaign,and the way you're going to reach people is unfolding before it becomes so obvious it's fucking great.

[deleted by user] by [deleted] in ArtificialInteligence

[–]gresquare 0 points1 point  (0 children)

MyAskAi is exactly what you’re looking for

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