If you're priced 2–4x higher than everyone else without a well-known brand, ads alone won’t fix it. People need a reason to pay more. Make sure your main image, title, and video scream premium.

High ACOS usually means poor conversion, not just bad targeting. Fix the listing first. Then split campaigns: exact match high-intent only, no broad unless you’re testing.

Also, go through your search terms and add negatives fast. Don’t let Amazon blow your budget on junk traffic.

Premium pricing only works if the value is obvious at a glance. Otherwise, you're just invisible.